Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 21 of 21 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Aleph: A Collaborative Advantage
Aleph: A Collaborative Advantage
  • GSB Authors: Baba Shiv
  • Date: 2024-09-22
  • Publication Type: Cases
Miniature of Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
  • GSB Authors: Baba Shiv
  • Date: 2023-04-27
  • Publication Type: Articles
  • Publication: Emotion
Miniature of Brain Activity Forecasts Video Engagement in an Internet Attention Market
Brain Activity Forecasts Video Engagement in an Internet Attention Market
  • GSB Authors: Baba Shiv
  • Date: 2020-03-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure
Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure
  • GSB Authors: Baba Shiv
  • Date: 2017-09-08
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
  • GSB Authors: Baba Shiv
  • Date: 2016-11-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
  • GSB Authors: Baba Shiv
  • Date: 2016-11-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
  • GSB Authors: Baba Shiv
  • Date: 2015-10-29
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2015-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
  • GSB Authors: Baba Shiv
  • Date: 2014-06-03
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
  • GSB Authors: Baba Shiv
  • Date: 2014-06-03
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Does Liking or Wanting Determine Repeat Consumption Delay?
Does Liking or Wanting Determine Repeat Consumption Delay?
  • GSB Authors: Baba Shiv
  • Date: 2013-10-05
  • Publication Type: Articles
  • Publication: Appetite
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Wolves in Sheep’s Clothing: How and When Hypothetical Questions Influence Behavior
Wolves in Sheep’s Clothing: How and When Hypothetical Questions Influence Behavior
  • GSB Authors: Baba Shiv
  • Date: 2011-09-08
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
Miniature of Are White Lies as Innocuous as We Think?
Are White Lies as Innocuous as We Think?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Lonely Consumer: Loner or Conformer?
The Lonely Consumer: Loner or Conformer?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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GSB Authors: Baba Shiv   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

20 Articles 1 Cases

21 Marketing

7 consumer behavior 6 decision making 5 consumer preferences 4 psychology 3 prices 3 product information management 3 recency effects 3 valuation 2 choice (psychology) 2 cognitive interference 2 consumer psychology 2 crisis management 2 customer services 2 earthquake disaster recovery 2 food habits & psychology 2 functional magnetic resonance imaging 2 hedonic coping behavior 2 hedonic damages 2 judgment (psychology) 2 judgment and decision making 2 memory interference 2 memory research 2 mobile app development 2 mobile big data 2 perceived risk 2 portion size 2 prefrontal cortex 2 price 2 product attributes 2 purchase decisions 2 sensory-specific satiety 2 value 1 FMRI 1 IPO strategy 1 access to knowledge movement 1 accessibility 1 accumbens 1 affect infusion 1 arousal transport hypothesis 1 assimilation and contrast 1 behavior 1 brain 1 brand choice 1 business expansion 1 choice confidence 1 choice satisfaction 1 cigars 1 cognitive ability 1 cognitive consistency 1 collaborative decision-making 1 commitment (psychology) 1 consumer goods 1 consumption (economics) 1 counterfactuals 1 counterfactuals (logic) 1 decision making & psychology 1 decision-making 1 digital advertising 1 electronic commerce 1 emerging markets 1 emotion 1 emotional conditioning 1 emotional response 1 entrepreneurial leadership 1 entrepreneurship 1 expectation (psychology) 1 expectations and experience 1 experience 1 experimental psychology 1 facial affect recording 1 failure 1 failure (psychology) 1 field research 1 fintech acquisitions 1 forecasting 1 functional magnetic resource imaging 1 glycoproteins 1 honesty 1 hypothesis 1 hypothetical questions 1 identity 1 identity (psychology) 1 individuals' preferences 1 influence 1 information processing 1 information resources 1 insula 1 interpersonal communication 1 intrapreneurship 1 inventory shortages 1 judgements 1 learning 1 liking 1 management science 1 marketing 1 memory 1 minority consumers 1 miraculin 1 misattribution 1 model 1 mood 1 motivation 1 motivation (psychology) 1 online commerce 1 physiological arousal 1 polarization (social sciences) 1 positioning (advertising) 1 probability theory 1 product demonstrations 1 product management 1 product placement 1 question (logic) 1 question-behavior effect 1 repeat consumption delay 1 retail therapy 1 sales presentations 1 satisfaction 1 scaling a global business 1 self-expression 1 self-protective behavior 1 self‐protecting cognitions 1 sensory perception 1 skin conductance recording 1 sleep 1 social groups 1 social interaction 1 social networks 1 strategic partnerships 1 subjectivity 1 video 1 visual perception 1 wanting 1 whole & parts (psychology) 1 wine sales & prices