Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 39 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Aleph: A Collaborative Advantage
Aleph: A Collaborative Advantage
  • GSB Authors: Baba Shiv
  • Date: 2024-09-22
  • Publication Type: Cases
Miniature of Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
  • GSB Authors: Baba Shiv
  • Date: 2023-04-27
  • Publication Type: Articles
  • Publication: Emotion
Miniature of Brain Activity Forecasts Video Engagement in an Internet Attention Market
Brain Activity Forecasts Video Engagement in an Internet Attention Market
  • GSB Authors: Baba Shiv
  • Date: 2020-03-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure
Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure
  • GSB Authors: Baba Shiv
  • Date: 2017-09-08
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-03-30
  • Publication Type: Working Papers
Miniature of The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Postearthquake Mobile-App Data
  • GSB Authors: Baba Shiv
  • Date: 2016-11-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of The Role of Hedonic Behavior in Reducing Perceived Risk
The Role of Hedonic Behavior in Reducing Perceived Risk
  • GSB Authors: Baba Shiv
  • Date: 2016-11-23
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of SAP Design Thinking Part B
SAP Design Thinking Part B
  • GSB Authors: Baba Shiv
  • Date: 2016-04-12
  • Publication Type: Cases
Miniature of SAP Design Thinking Part A
SAP Design Thinking Part A
  • GSB Authors: Baba Shiv
  • Date: 2016-04-12
  • Publication Type: Cases
Miniature of Atmel: Igniting the B2C in B2B
Atmel: Igniting the B2C in B2B
  • GSB Authors: Baba Shiv
  • Date: 2015-12-15
  • Publication Type: Cases
Miniature of Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
  • GSB Authors: Baba Shiv
  • Date: 2015-10-29
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
Interference of the End: Why Recency Bias in Memory Determines When a Food Is Consumed Again
  • GSB Authors: Baba Shiv
  • Date: 2014-06-03
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Does Liking or Wanting Determine Repeat Consumption Delay?
Does Liking or Wanting Determine Repeat Consumption Delay?
  • GSB Authors: Baba Shiv
  • Date: 2013-10-05
  • Publication Type: Articles
  • Publication: Appetite
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Wolves in Sheep’s Clothing: How and When Hypothetical Questions Influence Behavior
Wolves in Sheep’s Clothing: How and When Hypothetical Questions Influence Behavior
  • GSB Authors: Baba Shiv
  • Date: 2011-09-08
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
Miniature of Are White Lies as Innocuous as We Think?
Are White Lies as Innocuous as We Think?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Lonely Consumer: Loner or Conformer?
The Lonely Consumer: Loner or Conformer?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Food, Sex and the Hunger for Distinction
Food, Sex and the Hunger for Distinction
  • GSB Authors: Baba Shiv
  • Date: 2011-03-11
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Pressure and Perverse Flights to Familiarity
Pressure and Perverse Flights to Familiarity
  • GSB Authors: Baba Shiv
  • Date: 2011-03-03
  • Publication Type: Articles
  • Publication: Psychological Science
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

39 Marketing

6 consumer behavior 5 consumer preferences 4 decision making 3 psychology 2 choice (psychology) 2 consumer psychology 2 customer services 2 design thinking 2 marketing 2 organizational behavior 2 organizational management 2 prices 2 product information management 2 recency effects 2 scaling globally 2 strategy and general management 2 valuation 1 B2B 1 Bob Joss 1 Case Method and Specialist Management Disciplines 1 FMRI 1 Graduate School of Business 1 IPO strategy 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 Stanford 1 access to knowledge movement 1 accessibility 1 accumbens 1 affect infusion 1 arousal transport hypothesis 1 aspirant 1 assimilation and contrast 1 behavior 1 brain 1 brand choice 1 business expansion 1 business to business marketing 1 choice confidence 1 choice satisfaction 1 cigars 1 cognitive ability 1 cognitive consistency 1 cognitive interference 1 collaborative decision-making 1 commitment (psychology) 1 consumer goods 1 consumption (economics) 1 counterfactuals 1 counterfactuals (logic) 1 crisis management 1 dashed hopes 1 decision making & psychology 1 decision-making 1 digital advertising 1 earthquake disaster recovery 1 electronic commerce 1 emerging markets 1 emotion 1 emotional conditioning 1 emotional response 1 entrepreneurial leadership 1 entrepreneurship 1 environmental 1 expectancy generation 1 expectation (psychology) 1 expectations and experience 1 experience 1 experimental psychology 1 facial affect recording 1 failure 1 failure (psychology) 1 field research 1 fintech acquisitions 1 food habits & psychology 1 forecasting 1 functional magnetic resonance imaging 1 functional magnetic resource imaging 1 glycoproteins 1 hedonic coping behavior 1 hedonic damages 1 honesty 1 hypothesis 1 hypothetical questions 1 identity 1 identity (psychology) 1 incumbent option 1 individuals' preferences 1 influence 1 information processing 1 information resources 1 insula 1 interpersonal communication 1 intrapreneurship 1 inventory shortages 1 jilting effect 1 judgements 1 judgment (psychology) 1 judgment and decision making 1 learning 1 liking 1 management science 1 marketing management 1 memory 1 memory interference 1 memory research 1 mental acuity 1 minority consumers 1 miraculin 1 misattribution 1 mobile app development 1 mobile big data 1 model 1 mood 1 motivated reasoning 1 motivation 1 motivation (psychology) 1 online commerce 1 organizational change 1 perceived risk 1 performance 1 physiological arousal 1 polarization (social sciences) 1 portion size 1 positioning (advertising) 1 prefrontal cortex 1 price 1 probability theory 1 product attributes 1 product demonstrations 1 product management 1 product placement 1 purchase decisions 1 question (logic) 1 question-behavior effect 1 repeat consumption delay 1 retail therapy 1 sales presentations 1 satisfaction 1 scaling a global business 1 self-expression 1 self-protective behavior 1 self‐protecting cognitions 1 sensory perception 1 sensory-specific satiety 1 skin conductance recording 1 sleep 1 social groups 1 social interaction 1 social media 1 social networks 1 status quo 1 stock outs 1 strategic partnerships 1 subjectivity 1 sustainability 1 vague information 1 value 1 video 1 visual perception 1 wanting 1 weight loss 1 whole & parts (psychology) 1 wine sales & prices