Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2022-08-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Trade-Offs in Choice
Trade-Offs in Choice
  • GSB Authors: Itamar Simonson
  • Date: 2020-09-08
  • Publication Type: Articles
  • Publication: Annual Review of Psychology
Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
  • GSB Authors: Itamar Simonson
  • Date: 2020-07-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
  • GSB Authors: Itamar Simonson
  • Date: 2017-11-08
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  • GSB Authors: Itamar Simonson
  • Date: 2014-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
  • GSB Authors: Itamar Simonson
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
  • GSB Authors: Itamar Simonson
  • Date: 2012-10-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense
Asymmetric Option Effects on Ease of Choice Criticism and Defense
  • GSB Authors: Itamar Simonson
  • Date: 2011-11-23
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

15 Articles

5 Jonathan Levav

15 Marketing

7 consumer preferences 6 decision making 4 consumer behavior 3 choice (psychology) 3 context effects 3 context effects (psychology) 3 marketing research 2 behavioral decision theory 2 choice deferral 2 consumer choice 2 consumer psychology 2 context dependence 2 judgment 2 multialternative models 2 preferential choice 2 psychology 2 trade-offs 1 argument 1 asymmetric dominance 1 attraction 1 attraction effect 1 aversion 1 bargains 1 behavioral economics 1 behavioral research 1 brand choice 1 choice 1 choice overload 1 choice set size 1 collections 1 collectors & collecting 1 comparative studies 1 comparisons 1 compromise effect 1 consumer attitude research 1 consumer behavior research 1 consumer research 1 consumers' reviews 1 contingent valuation 1 criticism 1 customization 1 decision conflict 1 decision order 1 decision theory 1 deferred decision 1 desirability 1 economic psychology 1 empirical research 1 evaluation methodology 1 experience 1 extremeness aversion 1 feasibility 1 habit 1 hedonic and experiential consumption 1 hedonistic consumption 1 idiosyncratic fit 1 judgment and choice 1 justification 1 kale 1 market positioning 1 market segmentation 1 marketing management 1 marketing strategy 1 marketing tactics 1 meta‐cognition and metacognitive experience 1 methods 1 moderation 1 motivation 1 online comments 1 performance evaluation 1 personal belongings 1 personal property 1 personality 1 persuasion knowledge 1 positive psychology 1 preference construction 1 preference uncertainty 1 preferences 1 price–quality tradeoffs 1 product differentiation 1 product positioning 1 psychological literature 1 purchase likelihood 1 quantitative research 1 reference and choice 1 replication 1 replication (experimental design) 1 research 1 self-discrepancy 1 sentiment analysis 1 shopping 1 similarity 1 similarity (psychology) 1 situation ethics 1 social context 1 social dominance 1 social media 1 substitution 1 symmetric dominance 1 target marketing 1 tipping point 1 upscaling effect 1 user-generated content 1 value added (marketing) 1 value perception