Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Creating a Beautiful Life
Creating a Beautiful Life
  • GSB Authors: Jennifer Aaker
  • Date: 2024-10-01
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Humanity in the Age of Ai
Humanity in the Age of Ai
  • GSB Authors: Jennifer Aaker
  • Date: 2024-08-09
  • Publication Type: Cases
Miniature of Amman Mineral International: Mining for Stories
Amman Mineral International: Mining for Stories
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2024-07-15
  • Publication Type: Cases
Miniature of Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet
Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet
  • GSB Authors: Jennifer Aaker
  • Date: 2023-12-13
  • Publication Type: Cases
Miniature of Humor at Scale: Shifting Global Culture at Mckinsey & Co.
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2023-03-27
  • Publication Type: Cases
Miniature of Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation
Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation
  • GSB Authors: Jennifer Aaker
  • Date: 2023-01-01
  • Publication Type: Cases
Miniature of Financial Resources Impact the Relationship Between Meaning and Happiness
Financial Resources Impact the Relationship Between Meaning and Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2022-04-07
  • Publication Type: Articles
  • Publication: Emotion
Miniature of It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
  • GSB Authors: Szu-chi Huang | Jennifer Aaker
  • Date: 2019-06-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge
Cultivating Optimism: How to Frame Your Future During a Health Challenge
  • GSB Authors: Jennifer Aaker
  • Date: 2017-06-21
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
  • GSB Authors: Jennifer Aaker
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-13
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
  • GSB Authors: Jennifer Aaker
  • Date: 2012-03-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

10 Articles 5 Cases

15 Marketing

4 happiness 3 marketing 2 consumer attitudes 2 culture 2 goal (psychology) 2 health 2 well-being 1 (psychology) 1 American Marketing Association 1 Gies College of Business 1 Paul D. Converse Award 1 University of Illinois 1 achieved status 1 action theory (psychology) 1 admiration 1 aesthetics 1 affective forecasting 1 beauty 1 brand choice 1 brand equity 1 brand image 1 brand management 1 brand name products 1 brands 1 business schools 1 choice 1 comedy 1 commercial products 1 compassion 1 competent 1 conflict management 1 consumer behavior 1 consumer preferences 1 consumer psychology 1 consumer research 1 consumer well-being 1 consumers 1 corporate growth 1 culture -- psychological aspects 1 customer relations 1 customer satisfaction 1 decision making 1 diet 1 dispute resolution 1 entrepreneurship 1 financial resources 1 food consumption 1 frames (social sciences) 1 framing 1 generosity 1 goal attainment 1 goal framing 1 goals 1 growth 1 health & psychology 1 health behavior 1 humor 1 income 1 individualism 1 journey/destination 1 management consulting 1 management consulting stories 1 marketing strategy 1 meaning 1 mediation & conciliation services 1 mental simulation 1 metaphor 1 mindfulness 1 money & psychology 1 motivation (psychology) 1 narratives 1 optimism 1 organizational stories 1 performance 1 personal finance 1 prosocial behavior 1 psychology 1 reputation 1 savings 1 sensory perception 1 spatial orientation 1 storybanking 1 strategic planning 1 success 1 sustainability 1 time perception 1 warm