Showing 1 - 24 of 24 Records

15 Articles 8 Cases 1 Working Papers

24 Stanford GSB Faculty Publications

4 Itamar Simonson 2 Harikesh Nair 2 Russell Siegelman 1 Joshua Rauh 1 Kristin Laurin

24 Marketing 3 Organizational Behavior 1 Finance

5 Journal of Consumer Research 3 Journal of Marketing Research 2 Management Science 2 Psychological Science 1 Journal of Consumer Psychology 1 Nature 1 Quantitative Marketing and Economics

5 consumer preferences 5 entrepreneurship 4 decision making 3 consumer behavior 3 context effects 3 strategy and general management 2 assassination 2 counter-terrorism 2 fundraising 2 invasion 2 modality 2 motor movements 2 preference elicitation 2 systems 1 Desert Storm 1 God 1 Gulf War 1 Initial Public Offering (IPO) 1 Iraq 1 Israel 1 Ticketmaster 1 action 1 advertising 1 app monetization 1 asymmetric dominance 1 attraction effect 1 attribute 1 aversion 1 behavioral economics 1 bootstrapping 1 brand choice 1 business 1 business models 1 business networks 1 categorization (psychology) 1 choice (psychology) 1 choice deferral 1 commission 1 communication 1 compatibility 1 competitive advantage 1 competitive analysis 1 compromise effect 1 conspicuous consumption 1 consumer attitude research 1 consumer behavior research 1 consumer choice 1 consumer goods 1 consumer market behavior and pricing 1 consumer preferences research 1 consumer psychology 1 consumer research 1 consumption (economics) & psychology 1 context dependence 1 context effects (psychology) 1 control (psychology) 1 critical thinking 1 customer development 1 customer verticals 1 decision conflict 1 decision making & psychology 1 decision theory 1 decision-making 1 defaults 1 deferred decision 1 demand 1 desert storm 1 desirability 1 digital goods 1 digital platforms and economics 1 digitization 1 dissociation (psychology) 1 distribution 1 dominance 1 economics 1 employee benefits 1 entrepreneur 1 events and ticketing 1 extremeness aversion 1 failure 1 family-owned business 1 feasibility 1 field experiments 1 financial bailouts 1 free-to-play games 1 freemium 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 fund raising 1 gulf war 1 health insurance 1 inaction 1 indulgence 1 innovation 1 iraq 1 israel 1 judgment 1 kinesthetic 1 language & languages 1 liquidity 1 liquidity events 1 long tail customers 1 market analysis 1 market planning strategy 1 market positioning 1 market sizing 1 marketing 1 materialism 1 merger and competition analysis 1 minimum viable product 1 mobile applications 1 monetary economics 1 monetization 1 multialternative models 1 need 1 number of alternatives 1 omission 1 open data 1 open materials 1 organizational change 1 personal finance 1 persuasion 1 preference construction 1 preference expression modalities 1 preference reversals 1 preference uncertainty 1 preferential choice 1 preregistered 1 price cutting 1 price promotions 1 price–quality tradeoffs 1 pricing 1 problem solving research 1 process utility 1 product acceptance 1 product development 1 product evolution 1 product management research 1 product quality 1 product usage 1 prominence 1 psychographics 1 psychological literature 1 psychology 1 relative strength index (securities) 1 religion 1 reversals (accounting) 1 risk 1 risk management in business 1 risk taking 1 risk tolerance 1 risk-taking behavior 1 sales 1 self concept 1 self discrepancy 1 self regulation 1 self-control 1 self-discrepancy 1 self-service ticketing 1 selfcontrol 1 shared mental model 1 similarity 1 similarity (psychology) 1 sliders 1 smokescreen 1 social comparison 1 social dominance 1 speech 1 speech reveals 1 spoken 1 start-ups 1 strategy and management 1 supernatural beings 1 symmetric dominance 1 target markets 1 technology interfaces 1 thoughtful mind 1 tickets.com 1 total addressable market 1 trade-offs 1 transactive memory systems 1 upscaling effect 1 valuation 1 video games 1 virtual goods 1 web applications 1 willingness to pay More