Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 17 of 17 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Kinesthetic Properties of Response Scales Yield Different Judgments
Kinesthetic Properties of Response Scales Yield Different Judgments
  • GSB Authors: Jonathan Levav
  • Date: 2025-06-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Auditory and Visual Recommendations on Choice
The Effect of Auditory and Visual Recommendations on Choice
  • GSB Authors: Jonathan Levav
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of The Effect of Auditory and Visual Recommendations on Choice
The Effect of Auditory and Visual Recommendations on Choice
  • GSB Authors: Jonathan Levav
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2022-08-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Price Promotions and "Freemium" App Monetization
Price Promotions and "Freemium" App Monetization
  • GSB Authors: Jonathan Levav | Harikesh Nair
  • Date: 2022-07-12
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Virtual Communication Curbs Creative Idea Generation
Virtual Communication Curbs Creative Idea Generation
  • GSB Authors: Jonathan Levav
  • Date: 2022-04-27
  • Publication Type: Articles
  • Publication: Nature
Miniature of Preference Reversals Between Digital and Physical Goods
Preference Reversals Between Digital and Physical Goods
  • GSB Authors: Jonathan Levav
  • Date: 2021-11-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Process Utility and the Effect of Inaction Frames
Process Utility and the Effect of Inaction Frames
  • GSB Authors: Jonathan Levav
  • Date: 2018-06-19
  • Publication Type: Articles
  • Publication: Management Science
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
  • GSB Authors: Jonathan Levav
  • Date: 2016-05-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Effect of Preference Expression Modality on Self-Control
The Effect of Preference Expression Modality on Self-Control
  • GSB Authors: Jonathan Levav
  • Date: 2015-08-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking
Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking
  • GSB Authors: Kristin Laurin | Jonathan Levav
  • Date: 2015-02-25
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

17 Articles

6 consumer preferences 4 context effects 3 consumer behavior 3 modality 2 choice (psychology) 2 consumer choice 2 consumer research 2 context dependence 2 context effects (psychology) 2 decision making 2 decision-making 2 judgment 2 motor movements 2 multialternative models 2 need 2 open data 2 open materials 2 persuasion 2 preference elicitation 2 preferential choice 2 preregistered 2 speech reveals 2 spoken 2 thoughtful mind 1 God 1 action 1 app monetization 1 asymmetric dominance 1 attraction effect 1 attribute 1 aversion 1 behavioral economics 1 behavioral research 1 brand choice 1 business networks 1 categorization (psychology) 1 choice deferral 1 commission 1 communication 1 compatibility 1 compromise effect 1 conspicuous consumption 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences research 1 consumer psychology 1 consumption (economics) & psychology 1 control (psychology) 1 critical thinking 1 decision conflict 1 decision making & psychology 1 decision theory 1 defaults 1 deferred decision 1 desirability 1 digital goods 1 digitization 1 dissociation (psychology) 1 dominance 1 extremeness aversion 1 feasibility 1 field experiments 1 financial bailouts 1 free-to-play games 1 freemium 1 inaction 1 indulgence 1 kinesthetic 1 language & languages 1 materialism 1 monetization 1 number of alternatives 1 omission 1 preference construction 1 preference expression modalities 1 preference reversals 1 preference uncertainty 1 price cutting 1 price promotions 1 price–quality tradeoffs 1 pricing 1 problem solving research 1 process utility 1 product acceptance 1 product management research 1 product quality 1 product usage 1 prominence 1 psychographics 1 psychological literature 1 psychology 1 quantitative research 1 relative strength index (securities) 1 religion 1 reversals (accounting) 1 risk 1 risk management in business 1 risk taking 1 risk tolerance 1 risk-taking behavior 1 sales 1 self concept 1 self discrepancy 1 self regulation 1 self-control 1 self-discrepancy 1 selfcontrol 1 shared mental model 1 similarity 1 similarity (psychology) 1 sliders 1 social comparison 1 social dominance 1 speech 1 supernatural beings 1 symmetric dominance 1 technology interfaces 1 trade-offs 1 transactive memory systems 1 upscaling effect 1 video games 1 virtual goods 1 willingness to pay