Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 22 of 22 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-30
  • Publication Type: Working Papers
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
  • GSB Authors: Navdeep Sahni
  • Date: 2023-11-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
  • GSB Authors: Navdeep Sahni
  • Date: 2023-01-27
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2021-08-02
  • Publication Type: Working Papers
Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-10-08
  • Publication Type: Articles
  • Publication: The Review of Economic Studies
Miniature of Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?
Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?
  • GSB Authors: Navdeep Sahni
  • Date: 2019-09-26
  • Publication Type: Working Papers
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Parallel Experimentation in a Competitive Advertising Marketplace
Parallel Experimentation in a Competitive Advertising Marketplace
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-03-26
  • Publication Type: Working Papers
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2016-10-17
  • Publication Type: Working Papers
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2016-02-25
  • Publication Type: Working Papers
Miniature of Personalization in Email Marketing: The Role of Non-Informative Advertising Content
Personalization in Email Marketing: The Role of Non-Informative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2016-02-01
  • Publication Type: Working Papers
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2014-11-24
  • Publication Type: Working Papers
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2014-01-18
  • Publication Type: Working Papers
Active filters
GSB Authors: Navdeep Sahni   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

22 Marketing

9 advertising 7 field experiments 7 marketing 5 internet advertising 5 internet marketing 5 online advertising 4 business 4 consumer market behavior and pricing 4 platforms 3 digital advertising 3 e-commerce 3 search engines 3 selling 2 advertising as information 2 auction theory and applications 2 causal inference 2 compensation 2 computer science 2 constraints 2 consumer behavior 2 contract design 2 deception 2 digital marketing and social media 2 economics 2 email marketing 2 experimental design 2 experimentation 2 externalities 2 field-experiments 2 influencers 2 mathematics 2 media influence and politics 2 mobile 2 mobile operating systems 2 new products 2 online shopping 2 platform businesses 2 randomization 2 randomized experiments 2 restaurants 2 search advertising 1 A/B/N testing 1 A/B/n testing 1 ACT-R model 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertisers 1 advertising content 1 advertising effects 1 advertising frequency 1 advertising tailoring 1 business revenue 1 carryover effects 1 cognitive psychology 1 common value auction 1 competitor analysis 1 consumer deception 1 consumer goods 1 consumer memory and advertising 1 consumer preferences 1 consumer privacy 1 consumer psychology 1 consumer sophistication 1 consumers 1 contracts 1 crowdfunding 1 database 1 decision making 1 default effects 1 digital goods 1 digital platforms and economics 1 direct costing 1 direct e-marketing 1 direct-to-consumer advertising 1 disclosure 1 discount prices 1 dynamic-model 1 ecommerce 1 econometrics 1 effective frequency of advertising 1 electronic commerce 1 email 1 estimation bias 1 estimator 1 evidence 1 experimental behavioral economics studies 1 false advertising 1 field (mathematics) 1 field experiment 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 inertia 1 information privacy 1 informative advertising 1 internet 1 internet privacy 1 internet sales 1 internet traffic 1 long-term effects of ads 1 market timing 1 marketing research 1 media 1 media economics 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 microeconomics 1 naivete 1 native advertising 1 nudges 1 paid content 1 paid search 1 paid-search 1 paywall 1 personalization 1 pharmacology 1 physical distribution of goods 1 potential outcomes 1 price 1 price discrimination 1 pricing 1 privacy 1 procrastination 1 programming language 1 psychology 1 pure mathematics 1 randomized field experiment 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue model 1 scalability 1 search engine 1 service (business) 1 set (abstract data type) 1 signalling 1 social psychology 1 spacing effect 1 statistics 1 subscription 1 supply & demand 1 targeted advertising 1 targeted offers 1 targeted promotions 1 temporal patterns 1 temporal spacing 1 the internet 1 timing of ads 1 transaction costs 1 world wide web