Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 14 of 14 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-30
  • Publication Type: Working Papers
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
  • GSB Authors: Navdeep Sahni
  • Date: 2023-11-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
  • GSB Authors: Navdeep Sahni
  • Date: 2023-01-27
  • Publication Type: Working Papers
Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-10-08
  • Publication Type: Articles
  • Publication: The Review of Economic Studies
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

14 Marketing

7 field experiments 6 advertising 5 internet advertising 4 internet marketing 3 marketing 3 online advertising 3 platforms 3 selling 2 compensation 2 constraints 2 consumer behavior 2 contract design 2 digital advertising 2 e-commerce 2 email marketing 2 experimental design 2 externalities 2 influencers 2 mobile 2 mobile operating systems 2 online shopping 2 randomization 2 randomized experiments 2 restaurants 2 search advertising 2 search engines 1 A/B/n testing 1 ACT-R model 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertisers 1 advertising as information 1 advertising content 1 advertising effects 1 advertising frequency 1 advertising tailoring 1 business revenue 1 carryover effects 1 causal inference 1 cognitive psychology 1 consumer deception 1 consumer goods 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumer sophistication 1 consumers 1 contracts 1 crowdfunding 1 deception 1 decision making 1 default effects 1 digital goods 1 direct costing 1 direct e-marketing 1 disclosure 1 discount prices 1 dynamic-model 1 effective frequency of advertising 1 electronic commerce 1 email 1 estimation bias 1 evidence 1 experimentation 1 field-experiments 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 inertia 1 informative advertising 1 internet 1 internet sales 1 internet traffic 1 long-term effects of ads 1 market timing 1 marketing research 1 media 1 media economics 1 memory model 1 memory-based model 1 naivete 1 native advertising 1 new products 1 nudges 1 paid content 1 paid search 1 paid-search 1 paywall 1 personalization 1 physical distribution of goods 1 platform businesses 1 price 1 price discrimination 1 pricing 1 privacy 1 procrastination 1 randomized field experiment 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue model 1 search engine 1 signalling 1 spacing effect 1 subscription 1 supply & demand 1 targeted advertising 1 targeted offers 1 targeted promotions 1 temporal patterns 1 temporal spacing 1 transaction costs