Stanford GSB Faculty Publications
The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.
The collection’s scope currently encompasses:
- Journal Articles - 2012 to present
- Working Papers - 2023 to present
- Books - 2023 to present
- Case Studies - 2023 to present
This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.
Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.
Showing 1 - 6 of 6 Records
- GSB Authors: Pedro Gardete
- Date: 2018-10-18
- Publication Type: Articles
- Publication: Marketing Science
- GSB Authors: Pedro Gardete
- Date: 2018-10-04
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
- GSB Authors: Harikesh Nair | Pedro Gardete
- Date: 2017-10-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
- GSB Authors: Pedro Gardete
- Date: 2016-02-03
- Publication Type: Articles
- Publication: Management Science
- GSB Authors: Pedro Gardete
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science