Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 35 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Why Do People Choose Extreme Candidates? The Role of Identity Relevance
Why Do People Choose Extreme Candidates? The Role of Identity Relevance
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2025-05-12
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
  • GSB Authors: S. Wheeler
  • Date: 2024-04-18
  • Publication Type: Articles
  • Publication: Journal of Experimental Psychology: General
Miniature of Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
  • GSB Authors: S. Wheeler
  • Date: 2023-06-08
  • Publication Type: Articles
  • Publication: Scientific Reports
Miniature of Objects and Self-Identity
Objects and Self-Identity
  • GSB Authors: S. Wheeler
  • Date: 2020-07-25
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
  • GSB Authors: S. Wheeler
  • Date: 2017-01-23
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
  • GSB Authors: S. Wheeler
  • Date: 2016-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
  • GSB Authors: S. Wheeler
  • Date: 2016-04-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Personalization in Email Marketing: The Role of Non-Informative Advertising Content
Personalization in Email Marketing: The Role of Non-Informative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2016-02-01
  • Publication Type: Working Papers
Miniature of Cialis: A Segmentation and Targeting Dilemma
Cialis: A Segmentation and Targeting Dilemma
  • GSB Authors: S. Wheeler
  • Date: 2016-01-22
  • Publication Type: Cases
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
  • GSB Authors: S. Wheeler
  • Date: 2014-02-11
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions
Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions
  • GSB Authors: Dale Miller | S. Wheeler
  • Date: 2012-07-20
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
  • GSB Authors: S. Wheeler
  • Date: 2011-11-07
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Not All Selves Feel the Same Uncertainty: Assimilation to Primes Among Individualists and Collectivists
Not All Selves Feel the Same Uncertainty: Assimilation to Primes Among Individualists and Collectivists
  • GSB Authors: S. Wheeler
  • Date: 2011-06-16
  • Publication Type: Articles
  • Publication: Social Psychological and Personality Science
Miniature of Self-Ambivalence and Resistance to Subtle Self-Change Attempts
Self-Ambivalence and Resistance to Subtle Self-Change Attempts
  • GSB Authors: S. Wheeler
  • Date: 2011-03-07
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of A Multidimensional Association Approach to Sequential Consumer Judgments
A Multidimensional Association Approach to Sequential Consumer Judgments
  • GSB Authors: S. Wheeler
  • Date: 2010-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Nonconformity Defines the Self: The Role of Minority Opinion Status in Self-Concept Clarity
Nonconformity Defines the Self: The Role of Minority Opinion Status in Self-Concept Clarity
  • GSB Authors: S. Wheeler
  • Date: 2010-02-23
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin
Miniature of The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
  • GSB Authors: Baba Shiv | S. Wheeler
  • Date: 2008-12-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
  • GSB Authors: S. Wheeler
  • Date: 2008-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Does Attitude Certainty Beget Self-Certainty?
Does Attitude Certainty Beget Self-Certainty?
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2008-10-14
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

5 attitudes 3 information processing 3 persuasion 2 advertising 2 advocacy 2 consumer behavior 2 consumer psychology 2 electronic commerce 2 self-concept 2 self-perception 1 FDA (Food & Drugs Administration) and DSHEA (Dietary Supplement Health and Education Act of 1994) 1 Republicans 1 Stevia 1 adolescents 1 advertising content 1 advertising tailoring 1 affiliation (psychology) 1 african americans 1 ambivalence 1 attack ads 1 attitude (psychology) 1 attitude certainty 1 attitude change 1 attitude change (psychology) 1 attitude extremity 1 attitude strength 1 attitudes ambivalence 1 automaticity 1 aversion 1 behavior 1 boundary value problems 1 brand 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 branding 1 candidate choice 1 certainty 1 choice (psychology) 1 communication & psychology 1 comparison (psychology) 1 competitive advantage 1 construal level 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences 1 consumers 1 customer acquisition 1 customer loyalty 1 customer profitability 1 decision making 1 democrats (United States) 1 desired attitudes 1 direct e-marketing 1 diversity 1 ease of retrieval 1 economic development 1 elections 1 email marketing 1 emotion 1 emotions 1 entrepreneurship 1 environmental cues 1 experimental design 1 familiarity (Psychology) 1 female leadership 1 field experiments 1 functional beverages (smoothies) 1 goal pursuit 1 hypothesis 1 identity 1 identity (psychology) 1 identity relevance 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 influence 1 internal state awareness 1 internet advertising 1 internet marketing 1 internet sales 1 interpersonal communication 1 manipulation checks (research) 1 market segmentation 1 marketing 1 marketing & psychology 1 marketing strategy 1 metacognition 1 morality 1 negative advertising 1 online commerce 1 organizational behavior 1 partisan identity 1 personalization 1 perspective (art) 1 persuasion (psychology) 1 polarization 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political economy 1 political identity 1 political marketing 1 political polarization 1 priming 1 pronouns (grammar) 1 prototypicality 1 psychological conflict 1 psychology 1 receptiveness 1 relationship 1 risk 1 romantic crush 1 self automaticity 1 self-affirmation 1 self-congruence 1 self-consciousness 1 self-discrepancy 1 self-evaluation 1 self-expression 1 self-protection strategy 1 self-protective behavior 1 self-reflectiveness 1 sense of control 1 shape theory (topology) 1 social advocacy 1 social influence 1 social psychology 1 start-up 1 statistical correlation 1 temporal comparison 1 uncertainty 1 variety seeking 1 visual perspective 1 voting