Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 14 of 14 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Why Do People Choose Extreme Candidates? The Role of Identity Relevance
Why Do People Choose Extreme Candidates? The Role of Identity Relevance
  • GSB Authors: Zakary Tormala | S. Wheeler
  • Date: 2025-05-12
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
Reputational Costs of Receptiveness: When and Why Being Receptive to Opposing Political Views Backfires
  • GSB Authors: S. Wheeler
  • Date: 2024-04-18
  • Publication Type: Articles
  • Publication: Journal of Experimental Psychology: General
Miniature of Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off
  • GSB Authors: S. Wheeler
  • Date: 2023-06-08
  • Publication Type: Articles
  • Publication: Scientific Reports
Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior
  • GSB Authors: S. Wheeler
  • Date: 2017-01-23
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
  • GSB Authors: S. Wheeler
  • Date: 2016-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
  • GSB Authors: S. Wheeler
  • Date: 2016-04-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences
  • GSB Authors: S. Wheeler
  • Date: 2014-02-11
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
  • GSB Authors: S. Wheeler
  • Date: 2011-11-07
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

14 Articles

14 Marketing

4 attitudes 2 advertising 2 advocacy 2 consumer behavior 2 consumer psychology 2 electronic commerce 2 information processing 2 persuasion 2 self-perception 1 Republicans 1 adolescents 1 advertising content 1 advertising tailoring 1 affiliation (psychology) 1 ambivalence 1 attack ads 1 attitude (psychology) 1 attitude certainty 1 attitude change (psychology) 1 attitude extremity 1 attitude strength 1 attitudes ambivalence 1 aversion 1 behavior 1 boundary value problems 1 brand choice 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 branding 1 candidate choice 1 certainty 1 choice (psychology) 1 communication & psychology 1 comparison (psychology) 1 construal level 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences 1 consumers 1 customer loyalty 1 democrats (United States) 1 desired attitudes 1 direct e-marketing 1 ease of retrieval 1 economic development 1 elections 1 email marketing 1 emotion 1 emotions 1 experimental design 1 familiarity (Psychology) 1 field experiments 1 goal pursuit 1 hypothesis 1 identity 1 identity (psychology) 1 identity relevance 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 influence 1 internet advertising 1 internet marketing 1 internet sales 1 interpersonal communication 1 manipulation checks (research) 1 marketing & psychology 1 metacognition 1 morality 1 negative advertising 1 online commerce 1 partisan identity 1 personalization 1 perspective (art) 1 persuasion (psychology) 1 polarization 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political identity 1 political marketing 1 political polarization 1 pronouns (grammar) 1 prototypicality 1 psychological conflict 1 psychology 1 receptiveness 1 relationship 1 risk 1 romantic crush 1 self-affirmation 1 self-concept 1 self-congruence 1 self-discrepancy 1 self-evaluation 1 self-expression 1 self-protection strategy 1 self-protective behavior 1 sense of control 1 shape theory (topology) 1 social advocacy 1 social influence 1 social psychology 1 statistical correlation 1 temporal comparison 1 uncertainty 1 variety seeking 1 visual perspective