Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Cross-Channel Effects of Failure in a Retailer's Mobile App
Cross-Channel Effects of Failure in a Retailer's Mobile App
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-05-02
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-01-03
  • Publication Type: Working Papers
Miniature of Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-12-01
  • Publication Type: Working Papers
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-02-02
  • Publication Type: Working Papers
Miniature of Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-12-01
  • Publication Type: Working Papers
Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-11-01
  • Publication Type: Working Papers
Miniature of Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-01-01
  • Publication Type: Working Papers
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Bayesian Estimation of Discrete Games of Complete Information
Bayesian Estimation of Discrete Games of Complete Information
  • GSB Authors: Sridhar Narayanan
  • Date: 2012-10-10
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of An Empirical Analysis of Individual Level Casino Gambling Behavior
An Empirical Analysis of Individual Level Casino Gambling Behavior
  • GSB Authors: Sridhar Narayanan
  • Date: 2011-08-17
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

15 Marketing

3 retail 2 B2B channel 2 B2C channel marketing 2 C11 2 M31 2 advertising 2 behavioral economics 2 behavioral finance 2 biased beliefs 2 causal effects 2 consumer preferences 2 digital advertising 2 empirical research 2 field experiments 2 fintech 2 hot hand 2 internet advertising 2 judgment and decision making 2 quantitative marketing 2 retail industry 2 sales 2 sports economics 2 technology adoption 2 two-sided platforms 1 Bayesian analysis 1 Bayesian estimation 1 C31 1 C33 1 C35 1 D03 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 Technology Acceptance Model 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 addiction 1 advertising channel friction 1 advertising effectiveness 1 advertising effects 1 branding 1 business revenue 1 casino gaming and gambling 1 casinos 1 chain stores 1 complementarities 1 computer software industry 1 consumer behavior 1 consumer search 1 consumers 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 correlated unobservables 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 digital goods 1 discrete & continuous games 1 discrete games 1 economic equilibrium 1 effective frequency of advertising 1 elasticity (economics) 1 electronic commerce 1 emerging markets 1 estimation theory 1 field research 1 frequency effects of advertising 1 gamblers 1 gambling 1 gambling behavior 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 image analysis 1 image recognition 1 industrial publicity 1 installed-base effects 1 internet marketing 1 jump processes 1 logos (symbols) 1 market timing 1 marketing 1 mathematical variables 1 mobile app 1 mobile apps 1 mobile marketing 1 moderator variables 1 modernization (social science) 1 multiple equilibria 1 multiproduct firms 1 natural experiment 1 omnichannel 1 online advertising 1 online shopping 1 position effects 1 prices 1 product failure 1 product management 1 product usage 1 randomized controlled field experiment 1 randomized field experiment 1 regression analysis 1 regression discontinuity 1 retailing 1 retargeting 1 reversible jump algorithm 1 search advertising 1 selection models 1 selling 1 service failure 1 slots 1 small firm growth 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social networks 1 subscription goods 1 targeted advertising 1 technology transfer 1 temporal patterns 1 transfer learning 1 user-generated content