Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 5 of 5 Records

Miniature of Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
  • GSB Authors: V Srinivasan
  • Date: 2022-03-01
  • Publication Type: Articles
  • Publication: Journal of Clinical and Translational Science


Miniature of Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
  • GSB Authors: V Srinivasan
  • Date: 2020-03-11
  • Publication Type: Articles
  • Publication: Applied Health Economics and Health Policy


Miniature of The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
  • GSB Authors: V Srinivasan
  • Date: 2016-10-31
  • Publication Type: Articles
  • Publication: The Patient - Patient-Centered Outcomes Research


Miniature of An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
  • GSB Authors: V Srinivasan
  • Date: 2016-09-07
  • Publication Type: Articles
  • Publication: International Journal of Research in Marketing


Miniature of An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
  • GSB Authors: V Srinivasan
  • Date: 2015-09-10
  • Publication Type: Articles
  • Publication: The Service Industries Journal