Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 23 of 23 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Cross-Channel Effects of Failure in a Retailer's Mobile App
Cross-Channel Effects of Failure in a Retailer's Mobile App
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-05-02
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
  • GSB Authors: Szu-chi Huang
  • Date: 2024-02-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Preference Reversals Between Digital and Physical Goods
Preference Reversals Between Digital and Physical Goods
  • GSB Authors: Jonathan Levav
  • Date: 2021-11-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Psychological Ownership of (Borrowed) Money
Psychological Ownership of (Borrowed) Money
  • GSB Authors: Stephanie Tully
  • Date: 2021-01-26
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2018-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Property Rights and the Efficiency of Bargaining
Property Rights and the Efficiency of Bargaining
  • GSB Authors: Ilya Segal
  • Date: 2016-12-21
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
  • GSB Authors: Harikesh Nair
  • Date: 2016-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2015-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
  • GSB Authors: Jennifer Aaker
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
  • GSB Authors: Pedro Gardete
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
  • GSB Authors: Itamar Simonson
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Repositioning Dynamics and Pricing Strategy
Repositioning Dynamics and Pricing Strategy
  • GSB Authors: Harikesh Nair
  • Date: 2012-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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Publication: Journal of Marketing Research   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

23 Articles

6 consumer behavior 6 consumer preferences 5 psychology 3 advertising 3 consumer psychology 3 decision making 3 internet advertising 3 marketing research 3 prices 2 brand choice 2 choice 2 choice (psychology) 2 consumers 2 context effects (psychology) 2 functional magnetic resonance imaging 2 goal (psychology) 2 health 2 homophily 2 homophily theory (communication) 2 marketing 2 marketing management 2 prefrontal cortex 2 price 2 product attributes 2 product information management 2 product usage 2 purchase decisions 2 retail industry 2 sales 2 valuation 2 value 1 (psychology) 1 EDLP 1 PROMO 1 Technology Acceptance Model 1 Wal-Mart 1 advertising campaigns 1 agency theory 1 algorithms numerical analysis 1 asymmetric dominance 1 attraction 1 attraction effect 1 attribute 1 aversion 1 avoidance (psychology) 1 bargains 1 brand identification 1 brand metrics 1 brand name products 1 branding 1 business development 1 business revenue 1 c78 1 chain stores 1 children 1 choice comparability 1 choice difficulty 1 choice satisfaction 1 cigars 1 collective bargaining 1 communication methodology 1 comparison (psychology) 1 compatibility 1 compromise effect 1 construal 1 consumer attitude research 1 consumer attitudes 1 consumer behavior research 1 consumer credit 1 consumer finances 1 consumer memory and advertising 1 consumer motivation 1 consumer preferences research 1 consumer search 1 consumer well-being 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 context effects 1 correlated unobservables 1 customization 1 d23 1 d47 1 debt 1 decision making & psychology 1 developing countries 1 developing economy 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 digital advertising 1 digital goods 1 digitization 1 discount prices 1 discount/coupon 1 display advertising 1 dominance 1 dynamic games 1 dynamics 1 economic competition 1 economics 1 effective frequency of advertising 1 emerging markets 1 evaluation methodology 1 everyday low pricing 1 expectation (psychology) 1 externalities 1 extremeness aversion 1 feedback effects 1 field experiment 1 field experiments 1 financial decision making 1 financial literacy 1 frequency effects of advertising 1 goal progress 1 goals 1 hiring 1 human behavior 1 idiosyncratic fit 1 image analysis 1 in-flight purchases 1 incentive 1 incentives 1 income 1 information avoidance 1 information-seeking behavior 1 installed-base effects 1 internet 1 internet marketing 1 inventory shortages 1 k11 1 logos (symbols) 1 market repositioning 1 market timing 1 marketing strategy 1 mental accounting 1 mental representation 1 methods 1 mindsets 1 mobile app 1 mobile apps 1 mobile marketing 1 modernization (social science) 1 motivation (psychology) 1 natural experiment 1 natural foods 1 number of alternatives 1 oligopolies 1 omnichannel 1 online shopping 1 participation 1 persuasion knowledge 1 positioning 1 positioning (advertising) 1 preference elicitation 1 preference reversals 1 price promotion 1 pricing 1 probability theory 1 product acceptance 1 product failure 1 product management 1 product management research 1 prominence 1 promotional products 1 property rights 1 psychological ownership 1 randomized controlled field experiment 1 randomized experiments 1 randomized field experiment 1 real-time targeting 1 replication 1 replication (experimental design) 1 research 1 restaurant marketing 1 restaurant reviews 1 retail 1 retail industry -- economic aspects 1 retailing 1 retargeting 1 reversals (accounting) 1 sales force compensation 1 sales management 1 satisfaction 1 self-regulation 1 selling 1 sentiment analysis 1 service failure 1 similarity 1 similarity (psychology) 1 small firm growth 1 social comparison 1 social dominance 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social perception 1 spatial orientation 1 supermarkets 1 surplus (economics) 1 targeted advertising 1 technology transfer 1 television 1 television advertising 1 temporal patterns 1 time perception 1 value added (marketing) 1 value perception 1 virtual goods 1 willingness to pay 1 wine sales & prices