Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 7 of 7 Records

Miniature of Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
  • GSB Authors: Szu-chi Huang
  • Date: 2023-08-23
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
  • GSB Authors: Zakary Tormala
  • Date: 2020-12-02
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-01
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-01
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
  • GSB Authors: Itamar Simonson
  • Date: 2017-11-08
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research