Stanford GSB Faculty Publications
The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.
This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.
Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.
Showing 1 - 25 of 28 Records
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- GSB Authors: Navdeep Sahni
- Date: 2024-09-12
- Publication Type: Articles
- Publication: Marketing Science
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
- GSB Authors: Yuyan Wang
- Date: 2024-08-14
- Publication Type: Articles
- Publication: Marketing Science
Advertising as Information for Ranking E-Commerce Search Listings
- GSB Authors: Navdeep Sahni
- Date: 2023-07-14
- Publication Type: Articles
- Publication: Marketing Science
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
- GSB Authors: Yewon Kim
- Date: 2022-03-23
- Publication Type: Articles
- Publication: Marketing Science
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
- GSB Authors: Bart Bronnenberg
- Date: 2020-02-07
- Publication Type: Articles
- Publication: Marketing Science
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
- GSB Authors: Navdeep Sahni | Harikesh Nair
- Date: 2019-07-08
- Publication Type: Articles
- Publication: Marketing Science
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
- GSB Authors: Bart Bronnenberg
- Date: 2018-11-06
- Publication Type: Articles
- Publication: Marketing Science
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
- GSB Authors: Pedro Gardete
- Date: 2018-10-18
- Publication Type: Articles
- Publication: Marketing Science
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
- GSB Authors: Stephan Seiler
- Date: 2017-09-28
- Publication Type: Articles
- Publication: Marketing Science
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
- GSB Authors: Bart Bronnenberg
- Date: 2017-09-11
- Publication Type: Articles
- Publication: Marketing Science
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
- GSB Authors: Sridhar Narayanan
- Date: 2015-03-19
- Publication Type: Articles
- Publication: Marketing Science
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
- GSB Authors: Wesley Hartmann | Sridhar Narayanan | Harikesh Nair
- Date: 2011-11-01
- Publication Type: Articles
- Publication: Marketing Science
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
- GSB Authors: Wesley Hartmann
- Date: 2010-04-08
- Publication Type: Articles
- Publication: Marketing Science
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
- GSB Authors: Alan Sorensen
- Date: 2010-03-10
- Publication Type: Articles
- Publication: Marketing Science
Retail Competition and the Dynamics of Demand for Tied Goods
- GSB Authors: Wesley Hartmann
- Date: 2009-09-22
- Publication Type: Articles
- Publication: Marketing Science
The Stock Market's Pricing of Customer Satisfaction
- GSB Authors: David Larcker
- Date: 2009-09-01
- Subject: Accounting | Corporate Governance
- Publication Type: Articles
- Publication: Marketing Science
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
- GSB Authors: Wesley Hartmann
- Date: 2009-05-19
- Publication Type: Articles
- Publication: Marketing Science
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
- GSB Authors: Sridhar Narayanan
- Date: 2009-01-12
- Publication Type: Articles
- Publication: Marketing Science
A Hidden Markov Model of Customer Relationship Dynamics
- GSB Authors: James Lattin | V Srinivasan
- Date: 2008-03-01
- Publication Type: Articles
- Publication: Marketing Science