Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 18 of 18 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
  • GSB Authors: Yuyan Wang
  • Date: 2024-08-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
  • GSB Authors: Yewon Kim
  • Date: 2022-03-23
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  • GSB Authors: Bart Bronnenberg
  • Date: 2020-02-07
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
  • GSB Authors: Bart Bronnenberg
  • Date: 2018-11-06
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
  • GSB Authors: Stephan Seiler
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
  • GSB Authors: Bart Bronnenberg
  • Date: 2017-09-11
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
  • GSB Authors: Stephan Seiler
  • Date: 2017-05-02
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
  • GSB Authors: Pedro Gardete
  • Date: 2013-03-21
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Effects in Presidential Elections
Advertising Effects in Presidential Elections
  • GSB Authors: Wesley Hartmann
  • Date: 2012-11-30
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Stock Market's Pricing of Customer Satisfaction
The Stock Market's Pricing of Customer Satisfaction
  • GSB Authors: David Larcker
  • Date: 2009-09-01
  • Subject: Accounting | Corporate Governance
  • Publication Type: Articles
  • Publication: Marketing Science
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

18 Articles

7 advertising 4 consumer behavior 4 field experiments 3 estimation theory 3 internet advertising 2 advertising effectiveness 2 analytic models 2 consumers 2 disclosure 2 e-commerce 2 experimental design 2 marketing 2 marketing strategy 2 platforms 1 2000 1 2004 1 A/B/n testing 1 Indian rupee 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 ad impressions 1 advertisers 1 advertising as information 1 advertising campaigns 1 advertising content 1 advertising effects 1 advertising tailoring 1 banking industry 1 behavioral targeting 1 big data 1 branding 1 branding (marketing) 1 brands and branding 1 casino hotels 1 casinos 1 causal effects 1 causal inference 1 cheap talk 1 complements 1 constrained optimization 1 consumer deception 1 consumer fixed costs 1 consumer information 1 consumer package goods 1 consumer preferences 1 consumer research 1 consumer search 1 cost effectiveness 1 currency reform 1 deception 1 decision making 1 digital advertising 1 digital distribution 1 digital music 1 direct e-marketing 1 dynamic-model 1 electronic commerce 1 email marketing 1 endogeneity 1 entertainment industry 1 estimation bias 1 experimentation 1 false advertising 1 food labeling 1 food-delivery platform 1 government policy 1 house brands 1 imperfect information 1 imperfect information games 1 impression formation (psychology) 1 in-store marketing 1 industrial publicity 1 innovation adoption 1 instrumental variables 1 internet marketing 1 internet sales 1 internet stores 1 interpersonal communication 1 limited consideration 1 love for variety 1 machine learning 1 market share 1 market structure 1 mathematical variables 1 media 1 microblogging 1 microblogs 1 misinformation 1 mobile 1 mobile operating systems 1 moderator variables 1 multi-objective optimization 1 multi-sided marketplace 1 music & technology 1 music consumption 1 music websites 1 native advertising 1 natural experiment 1 new products 1 nonrandom targeting 1 online advertising 1 online streaming 1 overhead costs 1 paid search 1 path data 1 personalization 1 persuasion 1 persuasion (psychology) 1 platform businesses 1 policy evaluation 1 political advertising 1 political science research 1 politics 1 position effects 1 presidential elections 1 price 1 pricing 1 privacy 1 privacy policy 1 private label 1 product quality 1 product returns 1 promotion threshold 1 promotions 1 public policy 1 radio frequency identification systems 1 recommender systems 1 regression analysis 1 regression discontinuity 1 reputation 1 restaurants 1 sales promotion 1 search advertising 1 search engines 1 self-selection 1 shopping carts 1 social media 1 strategic consumer behavior 1 streaming technology 1 target marketing 1 targeting 1 taste 1 television 1 television advertising 1 television programs 1 unintended consequences 1 variety 1 voting research 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication 1 yogurt