Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 5 of 5 Records

Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
  • GSB Authors: Harikesh Nair | Pedro Gardete
  • Date: 2017-10-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
  • GSB Authors: Wesley Hartmann
  • Date: 2015-06-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
  • GSB Authors: Wesley Hartmann
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of The Impact of Search Costs on Consumer Behavior: A Dynamic Approach
The Impact of Search Costs on Consumer Behavior: A Dynamic Approach
  • GSB Authors: Stephan Seiler
  • Date: 2012-09-12
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics