Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 11 of 11 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Reconciling Models of Diffusion and Innovation: A Theory of the Productivity Distribution and Technology Frontier
Reconciling Models of Diffusion and Innovation: A Theory of the Productivity Distribution and Technology Frontier
  • GSB Authors: Christopher Tonetti
  • Date: 2021-09-27
  • Publication Type: Articles
  • Publication: Econometrica
Miniature of A Few Bad Apples Spoil the Barrel: An Anti-Folk Theorem for Anonymous Repeated Games with Incomplete Information
A Few Bad Apples Spoil the Barrel: An Anti-Folk Theorem for Anonymous Repeated Games with Incomplete Information
  • GSB Authors: Takuo Sugaya
  • Date: 2020-12-01
  • Publication Type: Articles
  • Publication: The American Economic Review
Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
  • GSB Authors: Baba Shiv
  • Date: 2015-10-29
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making
Miniature of Incrementalism: Dead Yet Flourishing
Incrementalism: Dead Yet Flourishing
  • GSB Authors: Jonathan Bendor
  • Date: 2015-03-01
  • Publication Type: Articles
  • Publication: Public Administration Review
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of "That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
"That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
  • GSB Authors: Benoît Monin
  • Date: 2013-01-29
  • Publication Type: Articles
  • Publication: Journal of Applied Social Psychology
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense
Asymmetric Option Effects on Ease of Choice Criticism and Defense
  • GSB Authors: Itamar Simonson
  • Date: 2011-11-23
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
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Keywords: choice (psychology)   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

11 Articles

4 decision making & psychology 2 choice satisfaction 2 consumer preferences 2 psychology 2 satisfaction 1 NCAA basketball tournament 1 Nash equilibrium 1 adoption 1 analytical skills 1 argument 1 attraction 1 brand choice 1 categorization (psychology) 1 choice 1 choice comparability 1 choice confidence 1 choice difficulty 1 cognitive ability 1 cognitive psychology 1 commitment (psychology) 1 comparison (psychology) 1 competition (psychology) 1 construal 1 consumer attitude research 1 consumer behavior 1 consumer behavior research 1 consumer psychology 1 consumer research 1 consumption (economics) & psychology 1 context effects (psychology) 1 cooking competitions 1 critical thinking 1 criticism 1 decision making 1 decision theory 1 diffusion of innovations 1 diffusion of innovations theory 1 emotion 1 emotions 1 endogenous growth 1 endogenous growth (economics) 1 evaluation methodology 1 field research 1 heuristic 1 hypothesis 1 identity & society 1 imitation 1 individuals' preferences 1 influence 1 information processing 1 ingroups (social groups) 1 innovation 1 marketing research 1 memory 1 mental representation 1 methods 1 mindsets 1 oligopolies 1 paired comparisons (mathematics) 1 performance evaluation 1 positioning (advertising) 1 prisoner's dilemma game 1 probability theory 1 problem solving research 1 product demonstrations 1 product placement 1 productivity distribution 1 profit 1 psychographics 1 relationship 1 replication 1 replication (experimental design) 1 research 1 romantic crush 1 sales presentations 1 self-discrepancy 1 sense of control 1 situation ethics 1 sleep 1 social context 1 social perception 1 statutory interpretation 1 subjectivity 1 technology diffusion 1 technology frontier 1 technology transfer 1 variety seeking 1 video games