Stanford GSB Faculty Publications
The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.
The collection’s scope currently encompasses:
- Journal Articles - 2012 to present
- Working Papers - 2023 to present
- Books - 2023 to present
- Case Studies - 2023 to present
This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.
Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.
Showing 1 - 25 of 28 Records
Cross-Channel Effects of Failure in a Retailer's Mobile App
- GSB Authors: Sridhar Narayanan
- Date: 2025-05-02
- Publication Type: Articles
- Publication: Journal of Marketing Research
How Do Consumers React to Ads That Meddle in Out-Party Primaries
- GSB Authors: S. Wheeler
- Date: 2025-04-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Financial Reporting and Consumer Behavior
- GSB Authors: Suzie Noh
- Date: 2025-01-01
- Publication Type: Articles
- Publication: The Accounting Review
Internalizing Peer Firm Product Market Concerns: Supply Chain Relations and M&A Activity
- GSB Authors: Jinhwan Kim
- Date: 2024-09-16
- Publication Type: Articles
- Publication: Journal of Accounting Research
Spending Less After (Seemingly) Bad News
- GSB Authors: Hanno Lustig
- Date: 2024-04-29
- Publication Type: Articles
- Publication: The Journal of Finance
Pricing Power in Advertising Markets: Theory and Evidence
- GSB Authors: Ali Yurukoglu
- Date: 2024-02-01
- Publication Type: Articles
- Publication: The American Economic Review
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
- GSB Authors: Navdeep Sahni
- Date: 2023-11-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
- GSB Authors: Yu Ding
- Date: 2023-10-23
- Publication Type: Articles
- Publication: Current Opinion in Psychology
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
- GSB Authors: Szu-chi Huang
- Date: 2023-08-23
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
- GSB Authors: Szu-chi Huang
- Date: 2022-12-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Strategic Release of Information in Platforms: Entry, Competition, and Welfare
- GSB Authors: Kostas Bimpikis
- Date: 2022-11-09
- Publication Type: Articles
- Publication: Operations Research
The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
- GSB Authors: Szu-chi Huang
- Date: 2022-10-25
- Publication Type: Articles
- Publication: Journal of Consumer Research
Technical Note: Assortment Planning for Two-Sided Sequential Matching Markets
- GSB Authors: Daniela Saban
- Date: 2022-07-28
- Publication Type: Articles
- Publication: Operations Research
Voluntary Disclosure and Personalized Pricing
- GSB Authors: Shoshana Vasserman
- Date: 2022-07-23
- Publication Type: Articles
- Publication: The Review of Economic Studies
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
- GSB Authors: Yewon Kim
- Date: 2022-03-23
- Publication Type: Articles
- Publication: Marketing Science
Experimental Design in Two-Sided Platforms: An Analysis of Bias
- GSB Authors: Gabriel Weintraub
- Date: 2022-01-25
- Publication Type: Articles
- Publication: Management Science
Experimental Design in Two-Sided Platforms: An Analysis of Bias
- GSB Authors: Gabriel Weintraub
- Date: 2022-01-25
- Publication Type: Articles
- Publication: Management Science
Nonrivalry and the Economics of Data
- GSB Authors: Chad Jones | Christopher Tonetti
- Date: 2020-09-01
- Publication Type: Articles
- Publication: The American Economic Review
Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment
- GSB Authors: Gabriel Weintraub
- Date: 2019-05-01
- Publication Type: Articles
- Publication: Operations Research
Big Data and the Innovation Cycle
- GSB Authors: Hau Lee
- Date: 2018-01-12
- Publication Type: Articles
- Publication: Production and Operations Management
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science
The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition
- GSB Authors: Susan Athey
- Date: 2016-12-16
- Publication Type: Articles
- Publication: Management Science
Markets with Untraceable Goods of Unknown Quality: Beyond the Small-Country Case
- GSB Authors: Tim McQuade
- Date: 2016-03-02
- Publication Type: Articles
- Publication: Journal of International Economics
Consumer-Directed Health Plans: A Review of the Evidence
- GSB Authors: M. Kate Bundorf
- Date: 2016-02-17
- Publication Type: Articles
- Publication: Journal of Risk and Insurance
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
- GSB Authors: Jennifer Aaker
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research