Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 16 of 16 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-30
  • Publication Type: Working Papers
Miniature of The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising
The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising
  • GSB Authors: Susan Athey | Kristine Koutout
  • Date: 2024-04-08
  • Publication Type: Working Papers
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-11-01
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Price Promotions and "Freemium" App Monetization
Price Promotions and "Freemium" App Monetization
  • GSB Authors: Jonathan Levav | Harikesh Nair
  • Date: 2022-07-12
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Information Vs. Automation and Implications for Dynamic Pricing
Information Vs. Automation and Implications for Dynamic Pricing
  • GSB Authors: Wesley Hartmann
  • Date: 2019-10-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-04
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Behavioral Processes in Long-Lag Intervention Studies
Behavioral Processes in Long-Lag Intervention Studies
  • GSB Authors: Dale Miller
  • Date: 2017-05-25
  • Publication Type: Articles
  • Publication: Perspectives on Psychological Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

5 advertising 3 consumer behavior 3 internet advertising 3 marketing 2 compensation 2 constraints 2 contract design 2 elasticity (economics) 2 influencers 2 internet marketing 2 price promotions 2 randomization 2 randomized experiments 2 selling 1 ACT-R model 1 Bertrand supertraps 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertising as information 1 advertising content 1 advertising frequency 1 advertising tailoring 1 app monetization 1 ask strings 1 automation 1 automation technology 1 behavioral mediation 1 behavioral targeting 1 big data 1 carryover effects 1 casino hotels 1 casinos 1 causal effects 1 charitable giving 1 cognitive psychology 1 complementarities 1 computer software industry 1 consumer deception 1 consumer memory and advertising 1 consumer psychology 1 consumer search 1 deception 1 defaults 1 demand response 1 digital goods 1 direct e-marketing 1 disclosure 1 discount prices 1 donation behavior 1 dynamic effects 1 dynamic testing 1 dynamic-model 1 e-commerce 1 economic competition 1 electricity 1 electronic commerce 1 email marketing 1 endogeneity 1 energy 1 estimation theory 1 experimental design 1 externalities 1 field research 1 free-to-play games 1 freemium 1 goals and motivation 1 goodwill (commerce) 1 goodwill model 1 grocery industry 1 grocery shopping 1 image recognition 1 internet sales 1 interventions 1 long-term effects of ads 1 longitudinal studies 1 machine learning 1 marketing research 1 marketplaces 1 media 1 memory model 1 memory-based model 1 mobile 1 mobile operating systems 1 monetization 1 multiproduct firms 1 native advertising 1 new products 1 nonrandom targeting 1 online advertising 1 online shopping 1 paid search 1 personalization 1 personalized policies 1 platform businesses 1 platforms 1 price 1 price cutting 1 prices 1 pricing 1 product quality 1 promotions 1 psychological research 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant marketing 1 restaurant reviews 1 restaurants 1 retailing and atmospherics 1 sales 1 search advertising 1 search engines 1 shopping 1 short-run elasticities 1 small business 1 social networks 1 spacing effect 1 subscription goods 1 supply & demand 1 supply-side economics 1 temporal spacing 1 theories of change 1 time perception 1 time perception and temporal effect 1 time-based pricing 1 transfer learning 1 user-generated content 1 utilities 1 video games