Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 13 of 13 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Reserve Prices in Internet Advertising Auctions: A Field Experiment
Reserve Prices in Internet Advertising Auctions: A Field Experiment
  • GSB Authors: Michael Ostrovsky
  • Date: 2023-10-31
  • Publication Type: Articles
  • Publication: Journal of Political Economy
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Online Decision Making with High-Dimensional Covariates
Online Decision Making with High-Dimensional Covariates
  • GSB Authors: Mohsen Bayati
  • Date: 2019-11-07
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
  • GSB Authors: Yonatan Gur
  • Date: 2019-08-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment
Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment
  • GSB Authors: Gabriel Weintraub
  • Date: 2019-05-01
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

13 Articles

4 advertising 4 internet marketing 3 digital advertising 3 field experiments 3 online shopping 2 auctions 2 decision making 2 display advertising 2 electronic commerce 2 experimental design 2 internet auctions 2 online advertising 2 online learning 2 randomized experiments 1 A/B/n testing 1 ACT-R model 1 D03 1 D12 1 D91 1 LASSO 1 M31 1 M37 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 adaptive treatment allocation 1 advertisers 1 advertising campaigns 1 advertising channel friction 1 advertising content 1 advertising effectiveness 1 advertising frequency 1 advertising media planning 1 advertising tailoring 1 analytic models 1 bidding strategies 1 big data 1 brand identification 1 brand metrics 1 brand name products 1 budget constraints 1 business revenue 1 carryover effects 1 causal inference 1 cheap talk 1 click through rate 1 cognitive psychology 1 consumer behavior 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumers 1 content marketing 1 contextual bandits 1 continuous time models 1 data-driven optimization 1 digital marketing 1 direct e-marketing 1 disclosure 1 dynamic assortment selection 1 dynamic games 1 dynamic mechanism design 1 e-commerce 1 effective frequency of advertising 1 email marketing 1 estimation bias 1 experimentation 1 externalities 1 field research 1 fluid approximation 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 high-dimensional statistics 1 incomplete information 1 individualized medicine 1 internet 1 internet content 1 internet sales 1 interpersonal communication 1 limited commitment 1 long-term effects of ads 1 market timing 1 marketing research 1 marketing strategy 1 memory model 1 memory-based model 1 online services 1 path data 1 personalization 1 personalized decision making 1 persuasion 1 persuasion (psychology) 1 platforms 1 prices 1 privacy 1 privacy policy 1 randomized field experiment 1 randomized field experiments 1 recommendation systems 1 regret analysis 1 repeated advertising 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue management 1 search advertising 1 selling 1 sequential auctions 1 simulation statistics 1 social media 1 spacing effect 1 statistical learning 1 stochastic approximation 1 stochastic models 1 stochastic optimization 1 targeted advertising 1 television 1 television advertising 1 temporal patterns 1 temporal spacing