Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Evaluating Treatment Prioritization Rules Via Rank-Weighted Average Treatment Effects
Evaluating Treatment Prioritization Rules Via Rank-Weighted Average Treatment Effects
  • GSB Authors: Stefan Wager
  • Date: 2024-10-11
  • Publication Type: Articles
  • Publication: Journal of the American Statistical Association
Miniature of Managing Market Thickness in Online Business-To-Business Markets
Managing Market Thickness in Online Business-To-Business Markets
  • GSB Authors: Kostas Bimpikis
  • Date: 2020-06-25
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
  • GSB Authors: Harikesh Nair
  • Date: 2018-01-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

9 Articles

6 Marketing

4 internet advertising 2 advertising 2 advertising content 2 business revenue 2 digital marketing 2 electronic commerce 2 email marketing 2 externalities 2 field experiments 2 online advertising 2 social media 1 Aspirin 1 EdgeRank 1 Facebook 1 News Feed algorithm 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 advertising channel friction 1 advertising effectiveness 1 advertising tailoring 1 cardiovascular disease 1 central limit theorem 1 click through rate 1 consumer behavior 1 consumer engagement 1 consumer goods 1 consumer memory and advertising 1 consumer psychology 1 content engineering 1 content marketing 1 crowdfunding 1 data-driven optimization 1 digital advertising 1 digital goods 1 direct costing 1 direct e-marketing 1 discount prices 1 dynamic assortment selection 1 email 1 experimental design 1 heterogeneous treatment effects 1 industrial costs 1 industrial marketing 1 internet 1 internet content 1 internet sales 1 machine learning 1 market clearing 1 market thickness 1 marketing communication 1 matching supply with demand 1 natural experiment 1 natural language processing 1 online markets 1 online services 1 paid content 1 path data 1 paywall 1 personalization 1 personalized medicine 1 physical distribution of goods 1 postharvest diseases 1 price discrimination 1 pricing 1 privacy 1 randomized experiments 1 recommendation systems 1 recommender systems 1 restaurant marketing 1 restaurant reviews 1 revenue model 1 selection 1 social network 1 structural estimation 1 targeted offers 1 targeted promotions 1 transaction costs 1 treatment effect heterogeneity 1 treatment effectiveness 1 uplift