Stanford GSB Faculty Publications
The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.
The collection’s scope currently encompasses:
- Journal Articles - 2012 to present
- Working Papers - 2023 to present
- Books - 2023 to present
- Case Studies - 2023 to present
This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.
Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.
Showing 1 - 25 of 25 Records
Financial Reporting and Consumer Behavior
- GSB Authors: Suzie Noh
- Date: 2025-01-01
- Publication Type: Articles
- Publication: The Accounting Review
Amman Mineral International: Mining for Stories
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2024-07-15
- Publication Type: Cases
Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-30
- Publication Type: Working Papers
Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-01
- Publication Type: Working Papers
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
- GSB Authors: Navdeep Sahni
- Date: 2023-11-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
- GSB Authors: Yu Ding
- Date: 2023-10-23
- Publication Type: Articles
- Publication: Current Opinion in Psychology
Generative Ai at Work
- GSB Authors: Erik Brynjolfsson
- Date: 2023-04-01
- Publication Type: Working Papers
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2023-03-27
- Publication Type: Cases
Beyond Politics — Promoting Covid-19 Vaccination in the United States
- GSB Authors: Kevin Schulman
- Date: 2021-02-18
- Publication Type: Articles
- Publication: New England Journal of Medicine
Pathways to Profits: The Impact of Marketing Vs. Finance Skills on Business Performance
- GSB Authors: Stephen Anderson-Macdonald
- Date: 2018-03-29
- Publication Type: Articles
- Publication: Management Science
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
- GSB Authors: V Srinivasan
- Date: 2016-09-07
- Publication Type: Articles
- Publication: International Journal of Research in Marketing
What Are Your Signature Stories?
- GSB Authors: Jennifer Aaker
- Date: 2016-05-01
- Publication Type: Articles
- Publication: California Management Review
Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
- GSB Authors: Pedro Gardete
- Date: 2016-02-03
- Publication Type: Articles
- Publication: Management Science
How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
- GSB Authors: Pedro Gardete
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
- GSB Authors: Baba Shiv
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Determinants of Regional Sport Network Television Ratings in Mlb, Nba, and Nhl
- GSB Authors: George Foster
- Date: 2014-05-01
- Publication Type: Articles
- Publication: Journal of Sport Management
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- GSB Authors: Sridhar Narayanan | Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Management Science
Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science
A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters
Inflation in Weekend Box Office Estimates
- GSB Authors: Neil Malhotra
- Date: 2012-03-05
- Publication Type: Articles
- Publication: Applied Economics Letters