Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Self-Regulation and the Market for Activism
Self-Regulation and the Market for Activism
  • GSB Authors: David Baron
  • Date: 2016-02-02
  • Publication Type: Articles
  • Publication: Journal of Economics & Management Strategy
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Government Interventions in a Dynamic Market with Adverse Selection
Government Interventions in a Dynamic Market with Adverse Selection
  • GSB Authors: Andrzej Skrzypacz
  • Date: 2015-05-12
  • Publication Type: Articles
  • Publication: Journal of Economic Theory
Miniature of Market (In)attention and the Strategic Scheduling and Timing of Earnings Announcements
Market (In)attention and the Strategic Scheduling and Timing of Earnings Announcements
  • GSB Authors: Ed deHaan
  • Date: 2015-03-20
  • Publication Type: Articles
  • Publication: Journal of Accounting and Economics
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
  • GSB Authors: Itamar Simonson
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Repositioning Dynamics and Pricing Strategy
Repositioning Dynamics and Pricing Strategy
  • GSB Authors: Harikesh Nair
  • Date: 2012-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

9 Articles

3 consumer behavior 2 consumer preferences 2 marketing strategy 2 pricing 1 ACT-R model 1 D02 1 D03 1 D12 1 D82 1 D86 1 D91 1 E58 1 E60 1 EDLP 1 G01 1 L20 1 M10 1 M31 1 M37 1 M41 1 PROMO 1 Wal-Mart 1 activism 1 adverse selection 1 adverse selection (commerce) 1 advertising 1 advertising frequency 1 announcements 1 attraction 1 bargains 1 brand choice 1 carryover effects 1 choice 1 choice (psychology) 1 cognitive psychology 1 consumer attitude research 1 consumer behavior research 1 consumer education 1 consumer goods 1 consumers' reviews 1 context effects (psychology) 1 customization 1 dynamic games 1 dynamic models 1 dynamics 1 earnings announcement notifications 1 earnings announcement scheduling 1 earnings announcement timing 1 earnings management 1 economic aspects of decision making 1 economic competition 1 economics 1 evaluation methodology 1 everyday low pricing 1 field experiments 1 goodwill (commerce) 1 goodwill model 1 idiosyncratic fit 1 information 1 information asymmetry 1 internet advertising 1 investors 1 learning 1 liquidity 1 long-term effects of ads 1 market attention 1 market failure 1 market freeze 1 market positioning 1 market repositioning 1 market segmentation 1 marketing 1 marketing management 1 memory model 1 memory-based model 1 methods 1 oligopolies 1 online advertising 1 online comments 1 online shopping 1 optimal policy 1 persuasion knowledge 1 political participation 1 positioning 1 positioning (advertising) 1 product positioning 1 promotional products 1 psychology 1 radical anions 1 randomized experiments 1 randomized field experiments 1 repeated advertising 1 replication 1 replication (experimental design) 1 research 1 retail industry -- economic aspects 1 search advertising 1 search costs 1 self regulation 1 sentiment analysis 1 shopping 1 social learning 1 social media 1 spacing effect 1 strategic disclosure 1 strategic planning 1 supermarkets 1 target marketing 1 temporal spacing 1 user-generated content 1 value added (marketing) 1 value perception