Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 8 of 8 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Auctions Versus Posted Prices in Online Markets
Auctions Versus Posted Prices in Online Markets
  • GSB Authors: Jonathan Levin
  • Date: 2018-01-11
  • Publication Type: Articles
  • Publication: Journal of Political Economy
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of Competitive Targeted Advertising Over Networks
Competitive Targeted Advertising Over Networks
  • GSB Authors: Kostas Bimpikis
  • Date: 2016-02-10
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of The Persistence of Lenient Market Categories
The Persistence of Lenient Market Categories
  • GSB Authors: William Barnett
  • Date: 2015-09-01
  • Publication Type: Articles
  • Publication: Organization Science
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
  • GSB Authors: Pedro Gardete
  • Date: 2013-03-21
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Repositioning Dynamics and Pricing Strategy
Repositioning Dynamics and Pricing Strategy
  • GSB Authors: Harikesh Nair
  • Date: 2012-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

8 Articles