Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion
Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion
  • GSB Authors: Robb Willer
  • Date: 2022-08-30
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion
Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion
  • GSB Authors: Robb Willer
  • Date: 2022-08-30
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2021-04-03
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Review
Miniature of Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
  • GSB Authors: Zakary Tormala
  • Date: 2019-01-29
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
  • GSB Authors: Zakary Tormala
  • Date: 2019-01-29
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
  • GSB Authors: David Broockman
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: American Political Science Review
Miniature of Bias in Cable News: Persuasion and Polarization
Bias in Cable News: Persuasion and Polarization
  • GSB Authors: Ali Yurukoglu
  • Date: 2017-09-01
  • Publication Type: Articles
  • Publication: The American Economic Review
Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
  • GSB Authors: S. Wheeler
  • Date: 2016-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of How Certainty Transforms Persuasion
How Certainty Transforms Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-09-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-05-28
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Preference for Potential
The Preference for Potential
  • GSB Authors: Zakary Tormala
  • Date: 2012-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
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Keywords: persuasion (psychology)   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

15 Articles

9 persuasion 4 attitude change (psychology) 4 open data 4 open materials 4 preregistered 3 attitude change 3 receptiveness 2 attitude (psychology) 2 attitude certainty 2 attitudes 2 belief & doubt 2 certainty 2 consumer behavior 2 consumer psychology 2 drinking (physiology) 2 emotions 2 empathy 2 goal (psychology) 2 intergroup dynamics 2 intergroup relations 2 intervention (social services) 2 partisanship 2 perspective taking 2 political psychology 2 resistance 2 value congruence 1 American journalism 1 achievement 1 advocacy 1 analytic models 1 attitude strength 1 bias 1 cable television 1 cheap talk 1 cognitive dissonance 1 commitment (psychology) 1 comparison (psychology) 1 comprehension 1 consensus (social sciences) 1 consumer attitudes 1 consumer conviction 1 consumer preferences 1 decision making 1 disclosure 1 human information processing 1 implicit attitudes 1 implicit theories 1 information processing 1 internet advertising 1 interpersonal communication 1 interruption 1 interruption (psychology) 1 likes & dislikes 1 manipulation checks (research) 1 marketing 1 marketing & psychology 1 marketing strategy 1 objectivity in journalism 1 openness 1 polarization (social sciences) 1 political advertising 1 political attitudes 1 political campaigns 1 possibility 1 preferences 1 prejudices in mass media 1 privacy 1 privacy policy 1 psychology 1 social advocacy 1 social contact 1 source perceptions 1 statistical correlation 1 television viewers 1 uncertainty 1 voting