Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection includes links to all available journal articles dating back to 2012, and we have added case studies, working papers, books and book chapters, and white papers published since 2023. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

The collection’s scope currently encompasses:

  • Journal Articles - 2012 to present
  • Working Papers - 2023 to present
  • Books - 2023 to present
  • Case Studies - 2023 to present

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2012 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 6 of 6 Records

Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Preference Externality Estimators: A Comparison of Border Approaches and IVs
Preference Externality Estimators: A Comparison of Border Approaches and IVs
  • GSB Authors: Wesley Hartmann
  • Date: 2024-01-23
  • Publication Type: Articles
  • Publication: Management Science


Miniature of How Campaign Ads Stimulate Political Interest
How Campaign Ads Stimulate Political Interest
  • GSB Authors: Gregory Martin
  • Date: 2023-03-03
  • Publication Type: Articles
  • Publication: The Review of Economics and Statistics


Miniature of Political Advertising Online and Offline
Political Advertising Online and Offline
  • GSB Authors: Gregory Martin
  • Date: 2020-08-19
  • Publication Type: Articles
  • Publication: American Political Science Review


Miniature of The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
  • GSB Authors: David Broockman
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: American Political Science Review


Miniature of Advertising Effects in Presidential Elections
Advertising Effects in Presidential Elections
  • GSB Authors: Wesley Hartmann
  • Date: 2012-11-30
  • Publication Type: Articles
  • Publication: Marketing Science