Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Miniature of Dr. Robert Pearl and the Permanente Medical Group of Northern California: A Lesson in Strategic Leadership
Dr. Robert Pearl and the Permanente Medical Group of Northern California: A Lesson in Strategic Leadership
  • GSB Authors: Robert Burgelman
  • Date: 2021-08-01
  • Publication Type: Cases


Miniature of Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
Dynamic Positioning, Product Innovation, and Entry in a Vertically Differentiated Market
  • GSB Authors: David Baron
  • Date: 2021-02-01
  • Publication Type: Articles
  • Publication: Journal of Economics & Management Strategy


Miniature of Vertical Differentiation, Product Innovation, and Dynamic Competition
Vertical Differentiation, Product Innovation, and Dynamic Competition
  • GSB Authors: David Baron
  • Date: 2020-04-16
  • Publication Type: Articles
  • Publication: Journal of Economics & Management Strategy


Miniature of The Mid-Atlantic Permanent Medical Group: Spreading the Integrated Care Delivery Model
The Mid-Atlantic Permanent Medical Group: Spreading the Integrated Care Delivery Model
  • GSB Authors: Robert Burgelman
  • Date: 2019-06-03
  • Publication Type: Cases


Miniature of Profitability of On-Demand Food Delivery Businesses
Profitability of On-Demand Food Delivery Businesses
  • GSB Authors: Michael Marks
  • Date: 2017-04-01
  • Publication Type: Cases


Miniature of Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
Bare Escentuals: Designing Story in a Digital World - the Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-02-23
  • Publication Type: Cases


Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Blue Skies: Connecting African Farmers to Global Markets
Blue Skies: Connecting African Farmers to Global Markets
  • GSB Authors: John-Paul Ferguson
  • Date: 2014-09-05
  • Publication Type: Cases


Miniature of Scalix Corporation, the Evolution of a Sales Model
Scalix Corporation, the Evolution of a Sales Model
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2006-01-19
  • Publication Type: Cases