21 Stanford GSB Faculty Publications

20 Articles 1 Cases

1 S. Wheeler 1 Zakary Tormala

21 Marketing

6 Journal of Consumer Research 4 Psychological Science 3 Journal of Marketing Research 2 Journal of Behavioral Decision Making 1 Appetite 1 Emotion 1 Journal of Consumer Psychology 1 Organizational Behavior and Human Decision Processes 1 Proceedings of the National Academy of Sciences

7 consumer behavior 6 decision making 5 consumer preferences 4 psychology 3 prices 3 product information management 3 recency effects 3 valuation 2 choice (psychology) 2 cognitive interference 2 consumer psychology 2 crisis management 2 customer services 2 earthquake disaster recovery 2 food habits & psychology 2 functional magnetic resonance imaging 2 hedonic coping behavior 2 hedonic damages 2 judgment (psychology) 2 judgment and decision making 2 memory interference 2 memory research 2 mobile app development 2 mobile big data 2 perceived risk 2 portion size 2 prefrontal cortex 2 price 2 product attributes 2 purchase decisions 2 sensory-specific satiety 2 value 1 FMRI 1 IPO strategy 1 access to knowledge movement 1 accessibility 1 accumbens 1 affect infusion 1 arousal transport hypothesis 1 assimilation and contrast 1 behavior 1 brain 1 brand choice 1 business expansion 1 choice confidence 1 choice satisfaction 1 cigars 1 cognitive ability 1 cognitive consistency 1 collaborative decision-making 1 commitment (psychology) 1 consumer goods 1 consumption (economics) 1 counterfactuals 1 counterfactuals (logic) 1 decision making & psychology 1 decision-making 1 digital advertising 1 electronic commerce 1 emerging markets 1 emotion 1 emotional conditioning 1 emotional response 1 entrepreneurial leadership 1 entrepreneurship 1 expectation (psychology) 1 expectations and experience 1 experience 1 experimental psychology 1 facial affect recording 1 failure 1 failure (psychology) 1 field research 1 fintech acquisitions 1 forecasting 1 functional magnetic resource imaging 1 glycoproteins 1 honesty 1 hypothesis 1 hypothetical questions 1 identity 1 identity (psychology) 1 individuals' preferences 1 influence 1 information processing 1 information resources 1 insula 1 interpersonal communication 1 intrapreneurship 1 inventory shortages 1 judgements 1 learning 1 liking 1 management science 1 marketing 1 memory 1 minority consumers 1 miraculin 1 misattribution 1 model 1 mood 1 motivation 1 motivation (psychology) 1 online commerce 1 physiological arousal 1 polarization (social sciences) 1 positioning (advertising) 1 probability theory 1 product demonstrations 1 product management 1 product placement 1 question (logic) 1 question-behavior effect 1 repeat consumption delay 1 retail therapy 1 sales presentations 1 satisfaction 1 scaling a global business 1 self-expression 1 self-protective behavior 1 self‐protecting cognitions 1 sensory perception 1 skin conductance recording 1 sleep 1 social groups 1 social interaction 1 social networks 1 strategic partnerships 1 subjectivity 1 video 1 visual perception 1 wanting 1 whole & parts (psychology) 1 wine sales & prices More