17 Stanford GSB Faculty Publications

17 Articles

5 Itamar Simonson 1 Harikesh Nair 1 Kristin Laurin

17 Marketing 1 Organizational Behavior

6 Journal of Consumer Research 3 Journal of Marketing Research 3 Psychological Science 2 Management Science 1 Journal of Consumer Psychology 1 Nature 1 Quantitative Marketing and Economics

6 consumer preferences 4 context effects 3 consumer behavior 3 modality 2 choice (psychology) 2 consumer choice 2 consumer research 2 context dependence 2 context effects (psychology) 2 decision making 2 decision-making 2 judgment 2 motor movements 2 multialternative models 2 need 2 open data 2 open materials 2 persuasion 2 preference elicitation 2 preferential choice 2 preregistered 2 speech reveals 2 spoken 2 thoughtful mind 1 God 1 action 1 app monetization 1 asymmetric dominance 1 attraction effect 1 attribute 1 aversion 1 behavioral economics 1 behavioral research 1 brand choice 1 business networks 1 categorization (psychology) 1 choice deferral 1 commission 1 communication 1 compatibility 1 compromise effect 1 conspicuous consumption 1 consumer attitude research 1 consumer behavior research 1 consumer goods 1 consumer preferences research 1 consumer psychology 1 consumption (economics) & psychology 1 control (psychology) 1 critical thinking 1 decision conflict 1 decision making & psychology 1 decision theory 1 defaults 1 deferred decision 1 desirability 1 digital goods 1 digitization 1 dissociation (psychology) 1 dominance 1 extremeness aversion 1 feasibility 1 field experiments 1 financial bailouts 1 free-to-play games 1 freemium 1 inaction 1 indulgence 1 kinesthetic 1 language & languages 1 materialism 1 monetization 1 number of alternatives 1 omission 1 preference construction 1 preference expression modalities 1 preference reversals 1 preference uncertainty 1 price cutting 1 price promotions 1 price–quality tradeoffs 1 pricing 1 problem solving research 1 process utility 1 product acceptance 1 product management research 1 product quality 1 product usage 1 prominence 1 psychographics 1 psychological literature 1 psychology 1 quantitative research 1 relative strength index (securities) 1 religion 1 reversals (accounting) 1 risk 1 risk management in business 1 risk taking 1 risk tolerance 1 risk-taking behavior 1 sales 1 self concept 1 self discrepancy 1 self regulation 1 self-control 1 self-discrepancy 1 selfcontrol 1 shared mental model 1 similarity 1 similarity (psychology) 1 sliders 1 social comparison 1 social dominance 1 speech 1 supernatural beings 1 symmetric dominance 1 technology interfaces 1 trade-offs 1 transactive memory systems 1 upscaling effect 1 video games 1 virtual goods 1 willingness to pay More