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Publication:
Journal of Consumer Research
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24
Stanford GSB Faculty Publications
Publication Type
24
Articles
GSB Authors
6
Baba Shiv
6
Jonathan Levav
3
Itamar Simonson
3
Jennifer Aaker
3
S. Wheeler
3
Yu Ding
2
Szu-chi Huang
2
Zakary Tormala
1
Hayagreeva Rao
Academic Area
23
Marketing
1
Organizational Behavior
Keywords
8
consumer preferences
7
consumer behavior
4
consumer attitudes
4
consumer research
3
choice (psychology)
3
context effects
3
motivation (psychology)
3
psychology
2
aversion
2
brand choice
2
consumer attitude research
2
consumer behavior research
2
consumer choice
2
consumer engagement
2
consumers
2
context dependence
2
customer services
2
decision making
2
decision making & psychology
2
health
2
influencers
2
interpersonal communication
2
marketing & psychology
2
motor movements
2
multialternative models
2
preferential choice
2
pronouns (grammar)
2
social media
2
social ties
1
Republicans
1
advertising
1
affiliation (psychology)
1
animation speed
1
attack ads
1
attitude change
1
attitude change (psychology)
1
authenticity (philosophy)
1
behavioral research
1
brand evaluation
1
brand identification
1
brand image
1
brand name products
1
categorization (psychology)
1
cognitive dissonance
1
commitment (psychology)
1
communication & psychology
1
consumer goods
1
consumer psychology
1
consumption (economics)
1
consumption (economics) & psychology
1
contagion
1
context effects (psychology)
1
control (psychology)
1
critical thinking
1
culture
1
culture -- psychological aspects
1
customer experience
1
customer relations
1
customer satisfaction
1
decision theory
1
democrats (United States)
1
desirability
1
disease
1
disgust
1
elections
1
electronic commerce
1
emotion
1
experimental psychology
1
familiarity
1
family relations
1
fear
1
feasibility
1
field research
1
frames (social sciences)
1
framing
1
friendship
1
goal (psychology)
1
happiness
1
health & psychology
1
health behavior
1
health self-care
1
honesty
1
human information processing
1
identity
1
identity (psychology)
1
individualism
1
individuals' preferences
1
indulgence
1
infectious disease transmission
1
influencer marketing
1
information resources
1
information sharing
1
interpersonal relations & psychology
1
interruption
1
interruption (psychology)
1
kinesthetic
1
language & languages
1
management science
1
marketing
1
medical care
1
mental simulation
1
minority consumers
1
modality
1
money & psychology
1
negative advertising
1
online commerce
1
optimism
1
perceived waiting time
1
personal finance
1
persuasion
1
persuasion (psychology)
1
polarization (social sciences)
1
political advertising
1
political candidates
1
political identity
1
political marketing
1
positioning (advertising)
1
preference elicitation
1
preference expression modalities
1
preventive medicine
1
price–quality tradeoffs
1
problem solving research
1
product demonstrations
1
product management
1
product placement
1
psychographics
1
psychology of the sick
1
quantitative research
1
risk
1
sales presentations
1
satisfaction
1
savings
1
self-control
1
self-expression
1
selfcontrol
1
sliders
1
social groups
1
social interaction
1
social networks
1
speech
1
speed
1
symmetric dominance
1
technology interfaces
1
time perception
1
upscaling effect
1
user interface design
1
visual perception
1
whole & parts (psychology)
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