24 Stanford GSB Faculty Publications

24 Articles

6 Navdeep Sahni 4 Wesley Hartmann 3 Harikesh Nair 3 Pedro Gardete 3 Stephan Seiler 2 S. Wheeler 2 Sridhar Narayanan 2 Susan Athey 1 Amit Seru 1 Gregory Martin 1 Michal Kosinski 1 Stefan Wager More

19 Marketing 2 Economics 1 Finance 1 Organizational Behavior 1 Political Economy

7 Marketing Science 7 Quantitative Marketing and Economics 3 Journal of Marketing Research 2 The Review of Economic Studies 1 American Psychologist 1 Journal of Consumer Research 1 Management Science 1 Operations Research 1 The Journal of Finance

5 field experiments 4 internet advertising 3 D12 3 M31 3 M37 3 consumer behavior 3 consumers 3 platforms 3 search advertising 3 television advertising 2 L81 2 advertising campaigns 2 advertising effectiveness 2 advertising effects 2 causal effects 2 complementarities 2 consumer preferences 2 false advertising 2 internet 2 internet marketing 2 marketing 2 media 2 mobile 2 mobile operating systems 2 newspapers 2 online advertising 2 political advertising 2 politics 2 presidential elections 2 prices 2 randomized experiments 2 restaurants 2 supply & demand 2 television 1 2000 1 2004 1 ACT-R model 1 C61 1 D03 1 D83 1 D91 1 Facebook 1 L2 1 Republicans 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 acquisition of data 1 ad impressions 1 ad-skipping 1 addressable TV 1 adjustable rate mortgages 1 advertising content 1 advertising frequency 1 advertising tailoring 1 algorithms 1 analytic models 1 attack ads 1 aversion 1 bank customers 1 banking industry advertising 1 big data 1 brand identification 1 brand metrics 1 brand name products 1 branding 1 branding (marketing) 1 carryover effects 1 classified advertising 1 cognitive psychology 1 communication methodology 1 competition in advertising agencies 1 competition in the mass media industry 1 complements 1 computer software industry 1 consumer deception 1 consumer education 1 consumer memory and advertising 1 consumer psychology 1 consumer research 1 consumer welfare 1 consumption (economics) 1 contest 1 control (psychology) 1 conversion funnel 1 cost effectiveness 1 d72 1 data analysis 1 data-driven decision making 1 deception 1 decision making 1 democrats (United States) 1 digital goods 1 direct e-marketing 1 direct vote 1 disclosure 1 discrete-continuous demand 1 display advertising 1 drugs 1 dynamic demand estimation 1 elasticity (economics) 1 elections 1 electoral college 1 electronic commerce 1 electronic newspapers 1 email marketing 1 empirical game 1 estimation theory 1 ethics 1 evidence 1 experimental design 1 externalities 1 feedback effects 1 field research 1 field-experiments 1 financial leverage 1 goodwill (commerce) 1 goodwill model 1 government policy 1 groceries structural frame models 1 heterogeneous treatment effects 1 homophily 1 homophily theory (communication) 1 human behavior 1 human research subjects 1 ideological polarization 1 imperfect information 1 impression formation (psychology) 1 in-flight purchases 1 industrial publicity 1 informative advertising 1 informed consent (medical law) 1 instrumental variables 1 internet sales 1 internet traffic 1 l10 1 loan-to-value ratio 1 long-term effects of ads 1 m37 1 market share 1 marketing research 1 marketing strategy 1 matching 1 mathematical bounds 1 mathematical variables 1 media economics 1 medical ethics 1 memory model 1 memory-based model 1 microblogging 1 microblogs 1 minimax regret 1 mixed integer program 1 moderator variables 1 mortgage banks 1 mortgage brokers 1 multi-homing 1 multi-sided platform businesses 1 multiproduct firms 1 my personality 1 native advertising 1 natural experiment 1 negative advertising 1 non-compliance 1 observational study 1 online shopping 1 organizational change 1 paid search 1 paid-search 1 path-tracking data 1 patient selection 1 personality assessment 1 personalization 1 personnel management 1 polarization (social sciences) 1 policy learning 1 political campaigns 1 political candidates 1 political competition 1 political identity 1 political marketing 1 political science research 1 position effects 1 presidential candidates 1 presidential election 1 privacy 1 product quality 1 psychiatric research 1 purchasing 1 randomized field experiments 1 readership 1 real-time targeting 1 regression analysis 1 regression discontinuity 1 repeated advertising 1 research design 1 research ethics 1 research evaluation 1 research methodology 1 resource allocation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retail store management 1 risk 1 sales promotion 1 search costs 1 search engine 1 search engines 1 self-evaluation 1 shopping 1 signalling 1 single-homing 1 snowball sampling 1 social effects 1 social media 1 social networks 1 social psychology 1 social sciences 1 sortgages 1 spacing effect 1 spillovers 1 standard deviations 1 statistical sampling 1 stockpiling 1 storable goods 1 subprime loans 1 subscription goods 1 supermarkets 1 switching 1 target marketing 1 targeting 1 television programs 1 temporal spacing 1 tracking 1 treatment effects 1 two-sided markets 1 voting research 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication More