11 Stanford GSB Faculty Publications

11 Articles

2 Baba Shiv 2 Itamar Simonson 1 Benoît Monin 1 Christopher Tonetti 1 Jonathan Bendor 1 Jonathan Levav 1 S. Wheeler 1 Takuo Sugaya 1 Uzma Khan

7 Marketing 2 Economics 1 Organizational Behavior 1 Political Economy

2 Journal of Consumer Research 2 Journal of Marketing Research 1 Econometrica 1 Journal of Applied Social Psychology 1 Journal of Behavioral Decision Making 1 Journal of Consumer Psychology 1 Organizational Behavior and Human Decision Processes 1 Public Administration Review 1 The American Economic Review

4 decision making & psychology 2 choice satisfaction 2 consumer preferences 2 psychology 2 satisfaction 1 NCAA basketball tournament 1 Nash equilibrium 1 adoption 1 analytical skills 1 argument 1 attraction 1 brand choice 1 categorization (psychology) 1 choice 1 choice comparability 1 choice confidence 1 choice difficulty 1 cognitive ability 1 cognitive psychology 1 commitment (psychology) 1 comparison (psychology) 1 competition (psychology) 1 construal 1 consumer attitude research 1 consumer behavior 1 consumer behavior research 1 consumer psychology 1 consumer research 1 consumption (economics) & psychology 1 context effects (psychology) 1 cooking competitions 1 critical thinking 1 criticism 1 decision making 1 decision theory 1 diffusion of innovations 1 diffusion of innovations theory 1 emotion 1 emotions 1 endogenous growth 1 endogenous growth (economics) 1 evaluation methodology 1 field research 1 heuristic 1 hypothesis 1 identity & society 1 imitation 1 individuals' preferences 1 influence 1 information processing 1 ingroups (social groups) 1 innovation 1 marketing research 1 memory 1 mental representation 1 methods 1 mindsets 1 oligopolies 1 paired comparisons (mathematics) 1 performance evaluation 1 positioning (advertising) 1 prisoner's dilemma game 1 probability theory 1 problem solving research 1 product demonstrations 1 product placement 1 productivity distribution 1 profit 1 psychographics 1 relationship 1 replication 1 replication (experimental design) 1 research 1 romantic crush 1 sales presentations 1 self-discrepancy 1 sense of control 1 situation ethics 1 sleep 1 social context 1 social perception 1 statutory interpretation 1 subjectivity 1 technology diffusion 1 technology frontier 1 technology transfer 1 variety seeking 1 video games More