13 Stanford GSB Faculty Publications

13 Articles

3 Itamar Simonson 2 Baba Shiv 2 Jonathan Levav 2 Takuo Sugaya 1 Benoît Monin 1 Christopher Tonetti 1 Jonathan Bendor 1 S. Wheeler 1 Uzma Khan

8 Marketing 3 Economics 1 Organizational Behavior 1 Political Economy

3 Journal of Consumer Research 2 Journal of Marketing Research 2 The American Economic Review 1 Econometrica 1 Journal of Applied Social Psychology 1 Journal of Behavioral Decision Making 1 Journal of Consumer Psychology 1 Organizational Behavior and Human Decision Processes 1 Public Administration Review

4 decision making & psychology 3 consumer preferences 2 Nash equilibrium 2 choice satisfaction 2 consumer research 2 context effects (psychology) 2 oligopolies 2 paired comparisons (mathematics) 2 prisoner's dilemma game 2 profit 2 psychology 2 satisfaction 1 NCAA basketball tournament 1 adoption 1 analytical skills 1 argument 1 attraction 1 behavioral research 1 brand choice 1 categorization (psychology) 1 choice 1 choice comparability 1 choice confidence 1 choice difficulty 1 cognitive ability 1 cognitive psychology 1 commitment (psychology) 1 comparison (psychology) 1 competition (psychology) 1 construal 1 consumer attitude research 1 consumer behavior 1 consumer behavior research 1 consumer choice 1 consumer psychology 1 consumption (economics) & psychology 1 context dependence 1 context effects 1 cooking competitions 1 critical thinking 1 criticism 1 decision making 1 decision theory 1 diffusion of innovations 1 diffusion of innovations theory 1 emotion 1 emotions 1 endogenous growth 1 endogenous growth (economics) 1 evaluation methodology 1 field research 1 heuristic 1 hypothesis 1 identity & society 1 imitation 1 individuals' preferences 1 influence 1 information processing 1 ingroups (social groups) 1 innovation 1 marketing research 1 memory 1 mental representation 1 methods 1 mindsets 1 multialternative models 1 performance evaluation 1 positioning (advertising) 1 preferential choice 1 probability theory 1 problem solving research 1 product demonstrations 1 product placement 1 productivity distribution 1 psychographics 1 quantitative research 1 relationship 1 replication 1 replication (experimental design) 1 research 1 romantic crush 1 sales presentations 1 self-discrepancy 1 sense of control 1 situation ethics 1 sleep 1 social context 1 social perception 1 statutory interpretation 1 subjectivity 1 technology diffusion 1 technology frontier 1 technology transfer 1 variety seeking 1 video games More