6 Articles 5 Working Papers

11 Stanford GSB Faculty Publications

5 Navdeep Sahni 2 Harikesh Nair 2 Sridhar Narayanan 2 Yonatan Gur 1 Gabriel Weintraub 1 Samuel Goldberg

8 Marketing

2 Management Science 1 American Economic Journal: Economic Policy 1 Marketing Letters 1 Marketing Science 1 Quantitative Marketing and Economics

4 advertising 3 internet marketing 2 auction theory and applications 2 business 2 computer science 2 consumer behavior 2 consumer market behavior and pricing 2 dynamic games 2 incomplete information 2 internet advertising 2 marketing 2 online learning 2 regret analysis 2 search advertising 2 sequential auctions 2 stochastic approximation 2 stochastic optimization 2 the internet 2 world wide web 1 ACT-R model 1 D03 1 D12 1 D83 1 D91 1 K24 1 L51 1 L86 1 L88 1 M31 1 M31 marketing 1 M37 1 M37 advertising 1 advertising effects 1 advertising frequency 1 advertising media planning 1 art history and market analysis 1 auction theory 1 auctions 1 automated bidding 1 belief 1 bidding strategies 1 budget allocation 1 business revenue 1 carryover effects 1 causal effects 1 cognitive psychology 1 common value auction 1 communication 1 computer software 1 consumer goods 1 consumer privacy 1 crowdfunding 1 cyber law 1 deception 1 digital goods 1 digital marketing and social media 1 direct costing 1 direct-to-consumer advertising 1 discount prices 1 display advertising 1 e-commerce 1 economics 1 economics of regulation 1 email 1 email marketing 1 english auction 1 externalities 1 false advertising 1 field experiment 1 field experiments 1 fingerprinting 1 forward auction 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 industrial publicity 1 industry studies: services: government Policy 1 information and internet services 1 information and knowledge 1 information privacy 1 internet 1 internet privacy 1 learning 1 long-term effects of ads 1 marketing research 1 mathematical variables 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 microeconomics 1 moderator variables 1 multi touch attribution 1 online shopping 1 paid content 1 paywall 1 performance advertising 1 pharmacology 1 physical distribution of goods 1 position effects 1 price discrimination 1 pricing 1 privacy 1 psychology 1 randomized controlled trials 1 randomized experiments 1 randomized field experiments 1 real-time bidding 1 regression analysis 1 regression discontinuity 1 repeated advertising 1 revenue model 1 search 1 social psychology 1 spacing effect 1 targeted offers 1 targeted promotions 1 temporal spacing 1 timing of ads 1 transaction costs 1 unawareness 1 unique bid auction 1 web tracking More