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Keywords:
persuasion (psychology)
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Collections
15
Stanford GSB Faculty Publications
Publication Type
15
Articles
GSB Authors
7
Zakary Tormala
2
Robb Willer
2
Szu-chi Huang
1
Ali Yurukoglu
1
David Broockman
1
Pedro Gardete
1
S. Wheeler
Academic Area
11
Marketing
2
Organizational Behavior
1
Economics
1
Political Economy
Publication
4
Psychological Science
2
Journal of Personality and Social Psychology
2
Journal of the Association for Consumer Research
1
American Political Science Review
1
Harvard Business Review
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Marketing Science
1
Personality and Social Psychology Review
1
The American Economic Review
Keywords
9
persuasion
4
attitude change (psychology)
4
open data
4
open materials
4
preregistered
3
attitude change
3
receptiveness
2
attitude (psychology)
2
attitude certainty
2
attitudes
2
belief & doubt
2
certainty
2
consumer behavior
2
consumer psychology
2
drinking (physiology)
2
emotions
2
empathy
2
goal (psychology)
2
intergroup dynamics
2
intergroup relations
2
intervention (social services)
2
partisanship
2
perspective taking
2
political psychology
2
resistance
2
value congruence
1
American journalism
1
achievement
1
advocacy
1
analytic models
1
attitude strength
1
bias
1
cable television
1
cheap talk
1
cognitive dissonance
1
commitment (psychology)
1
comparison (psychology)
1
comprehension
1
consensus (social sciences)
1
consumer attitudes
1
consumer conviction
1
consumer preferences
1
decision making
1
disclosure
1
human information processing
1
implicit attitudes
1
implicit theories
1
information processing
1
internet advertising
1
interpersonal communication
1
interruption
1
interruption (psychology)
1
likes & dislikes
1
manipulation checks (research)
1
marketing
1
marketing & psychology
1
marketing strategy
1
objectivity in journalism
1
openness
1
polarization (social sciences)
1
political advertising
1
political attitudes
1
political campaigns
1
possibility
1
preferences
1
prejudices in mass media
1
privacy
1
privacy policy
1
psychology
1
social advocacy
1
social contact
1
source perceptions
1
statistical correlation
1
television viewers
1
uncertainty
1
voting
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