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6
Stanford GSB Faculty Publications
Publication Type
5
Articles
1
Cases
GSB Authors
2
Sridhar Narayanan
1
Andrzej Skrzypacz
1
Harikesh Nair
1
James Lattin
1
Jonathan Levav
1
Jonathan Levin
1
Kostas Bimpikis
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Marketing
1
Economics
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Journal of Marketing Research
1
Management Science
1
Quantitative Marketing and Economics
1
The American Economic Review
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2
retail industry
1
ERP
1
SaaS
1
app monetization
1
auctions
1
bidders
1
bidding strategies
1
bids
1
branding
1
business revenue
1
chain stores
1
competition
1
consumer search
1
consumers
1
difference-in-differences
1
economic competition
1
emerging markets
1
entrepreneurship
1
field experiments
1
free-to-play games
1
freemium
1
go-to-market
1
image analysis
1
information markets
1
logos (symbols)
1
mobile app
1
mobile apps
1
mobile marketing
1
modernization (social science)
1
monetization
1
natural experiment
1
oligopolies
1
omnichannel
1
prediction markets
1
price cutting
1
price promotions
1
prices
1
pricing
1
product failure
1
product management
1
product quality
1
radio frequency allocation
1
randomized controlled field experiment
1
retail
1
retailing
1
service failure
1
small firm growth
1
software
1
technology
1
video games
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