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television
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3
Stanford GSB Faculty Publications
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Wesley Hartmann
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Erik Brynjolfsson
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Marketing
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Information Systems Research
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Journal of Marketing Research
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Marketing Science
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advertising
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advertising campaigns
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internet
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television advertising
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Super Bowl (football game)
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Super Bowl advertisements
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ad impressions
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attention
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brand identification
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brand metrics
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brand name products
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branding
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branding (marketing)
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complements
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display advertising
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free goods
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impression formation (psychology)
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internet advertising
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value of time
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