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3
Stanford GSB Faculty Publications
2
Stanford GSB Yearbooks
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Jennifer Aaker
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Pedro Gardete
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Wesley Hartmann
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Marketing
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Journal of Marketing Research
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MBA Yearbook
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Quantitative Marketing and Economics
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(psychology)
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C25
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advertising
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choice
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communication methodology
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consumer behavior
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consumer well-being
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consumers
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customer satisfaction
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digital media
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discrete choice models
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electronic cinema
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feedback effects
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health
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higher education
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homophily
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homophily theory (communication)
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human behavior
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in-flight purchases
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marketing
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movie theatres
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quality
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real-time targeting
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social effects
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spatial orientation
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time perception
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