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5
Stanford GSB Faculty Publications
Publication Type
5
Articles
GSB Authors
1
Erik Brynjolfsson
1
Gregory Martin
1
Jonathan Levin
1
Navdeep Sahni
1
Wesley Hartmann
Academic Area
2
Marketing
1
Economics
1
Political Economy
Publication
1
American Economic Journal: Macroeconomics
1
Information Systems Research
1
Journal of Marketing Research
1
Marketing Letters
1
The Review of Economic Studies
Keywords
5
internet
2
advertising
2
television
1
advertising campaigns
1
attention
1
brand identification
1
brand metrics
1
brand name products
1
business revenue
1
classified advertising
1
consumer goods
1
crowdfunding
1
digital goods
1
direct costing
1
display advertising
1
electronic newspapers
1
free goods
1
ideological polarization
1
industrial costs
1
internet advertising
1
internet marketing
1
newspapers
1
online
1
online advertising
1
opportunity cost
1
organizational change
1
paid content
1
paywall
1
personnel management
1
physical distribution of goods
1
polarization (social sciences)
1
prices
1
pricing
1
privacy
1
product variety
1
readership
1
revenue model
1
television advertising
1
transaction costs
1
value of time
1
welfare gain
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