186 Stanford GSB Faculty Publications

170 Articles 9 Working Papers 7 Cases

19 Szu-chi Huang 18 Baba Shiv 18 Zakary Tormala 14 Itamar Simonson 14 Jennifer Aaker 14 Jonathan Levav 13 Navdeep Sahni 13 S. Wheeler 12 Sridhar Narayanan 10 Harikesh Nair 8 Stephan Seiler 7 Wesley Hartmann 6 Pedro Gardete 5 V Srinivasan 4 Bart Bronnenberg 4 Monic Sun 4 Uzma Khan 3 Stephen Anderson-Macdonald 3 Yu Ding 2 Connor Diemand-Yauman 2 James Lattin 2 Naomi Bagdonas 2 Samuel Goldberg 2 Stephanie Tully 2 Yuyan Wang 1 Ada Aka 1 David Montgomery 1 Kristin Laurin 1 Kwabena Donkor 1 Nicholas Bloom 1 Yewon Kim More

1 Economics 1 Organizational Behavior

20 Journal of Marketing Research 19 Journal of Consumer Research 16 Marketing Science 15 Management Science 14 Journal of Consumer Psychology 12 Quantitative Marketing and Economics 11 Journal of Personality and Social Psychology 6 Journal of Experimental Social Psychology 6 Psychological Science 5 Journal of the Association for Consumer Research 3 Journal of Marketing 3 Marketing Letters 3 Organizational Behavior and Human Decision Processes 2 Emotion 2 Harvard Business Review 2 Journal of Behavioral Decision Making 2 Proceedings of the National Academy of Sciences 2 The American Economic Review 2 The Review of Economic Studies 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Appetite 1 Applied Health Economics and Health Policy 1 California Management Review 1 Current Opinion in Psychology 1 International Journal of Research in Marketing 1 Journal of Business Ethics 1 Journal of Clinical and Translational Science 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Experimental Psychology: General 1 Journal of Mechanical Design 1 Journal of Research in Personality 1 London Business School Review 1 Long Range Planning 1 Motivation Science 1 Nature 1 PNAS Nexus 1 Pacific Economic Review 1 Personality and Social Psychology Bulletin 1 Personality and Social Psychology Review 1 Scientific Reports 1 Social Psychological and Personality Science 1 The Patient - Patient-Centered Outcomes Research 1 The Service Industries Journal More

33 consumer behavior 24 consumer preferences 19 marketing 18 advertising 17 decision making 13 field experiments 12 persuasion 11 attitudes 11 consumer psychology 10 psychology 9 persuasion (psychology) 8 consumers 8 internet advertising 7 choice (psychology) 7 consumer attitudes 7 goal (psychology) 7 motivation (psychology) 6 M31 6 consumer goods 6 internet marketing 6 marketing research 6 pricing 6 social media 5 attitude certainty 5 attitude change (psychology) 5 behavior 5 brand choice 5 health 5 marketing strategy 5 online advertising 5 prices 5 user-generated content 4 D12 4 advocacy 4 attitude (psychology) 4 attitude strength 4 competition 4 consumer research 4 digital advertising 4 economic competition 4 estimation theory 4 information processing 4 learning 4 motivation 4 prosocial behavior 4 shopping 4 social influence 3 M37 3 achievement 3 advertising effectiveness 3 attitude change 3 brand name products 3 branding 3 certainty 3 comparison (psychology) 3 consumer attitude research 3 consumer behavior research 3 consumer education 3 consumption (economics) 3 context effects 3 customer satisfaction 3 decision making & psychology 3 decision theory 3 digital goods 3 discount prices 3 economics 3 elasticity (economics) 3 electronic commerce 3 emerging markets 3 empirical research 3 entrepreneurship 3 externalities 3 happiness 3 health behavior 3 homophily 3 homophily theory (communication) 3 influence 3 interpersonal communication 3 judgment 3 market structure 3 memory 3 open data 3 open materials 3 platforms 3 political advertising 3 preregistered 3 privacy 3 product quality 3 psychological ownership 3 receptiveness 3 reputation 3 sales 3 search advertising 3 self-control 3 self-discrepancy 3 self-regulation 3 sensory perception 3 social comparison 3 social networks 3 strategic planning 3 supermarkets 3 supply & demand 3 television advertising 3 uncertainty 3 valuation 2 C11 2 D03 2 D83 2 L81 2 advertising campaigns 2 advertising content 2 advertising effects 2 ambivalence 2 analytic models 2 behavioral decision theory 2 behavioral economics 2 belief & doubt 2 brand identification 2 brand image 2 brands 2 businesspeople 2 casinos 2 categorization (psychology) 2 causal effects 2 causal inference 2 choice 2 choice deferral 2 choice satisfaction 2 commitment (psychology) 2 communication 2 competition (psychology) 2 complementarities 2 consensus (social sciences) 2 consumer choice 2 consumer engagement 2 consumer preferences research 2 consumer search 2 context effects (psychology) 2 control (psychology) 2 correlated unobservables 2 culture 2 customer services 2 decision-making 2 developing countries 2 disclosure 2 discrete choice models 2 dynamics 2 e-commerce 2 economic demand 2 email marketing 2 emotion 2 endogeneity 2 expectation (psychology) 2 experience 2 experimental design 2 field experiment 2 field research 2 forecasting 2 framing 2 game theory 2 goal pursuit 2 government policy 2 hypothesis 2 identity 2 imperfect information 2 income 2 influencers 2 information sharing 2 internet 2 judgment and decision making 2 liking 2 market share 2 marketing & psychology 2 marketing management 2 mobile 2 mobile operating systems 2 online shopping 2 optimism 2 payment 2 perceived risk 2 performance evaluation 2 personality 2 politics 2 positioning (advertising) 2 preferences 2 presidential elections 2 price 2 price promotions 2 product attributes 2 product information management 2 product management 2 product usage 2 psychological literature 2 public policy 2 randomized experiments 2 recency effects 2 recommender systems 2 replication 2 restaurants 2 retail 2 risk 2 risk taking 2 sales promotion 2 satisfaction 2 search costs 2 search engines 2 self regulation 2 self-perception 2 self-protective behavior 2 selling 2 similarity 2 social interaction 2 social perception 2 standard deviations 2 statistical correlation 2 substitution 2 target marketing 2 television 2 time perception 2 trade-offs 2 value 2 variety 2 well-being 2 willingness to pay 1 (performance) expectation 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/n testing 1 ACT-R model 1 B2B channel 1 B2C channel marketing 1 Bayesian analysis 1 Bayesian estimation 1 Bertrand supertraps 1 C25 1 C26 1 C31 1 C33 1 C35 1 C61 1 COVID-19 1 COVID-19 pandemic 1 D91 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 EDLP 1 ERP 1 EdgeRank 1 FMRI 1 Facebook 1 GDPR 1 General Data Protection Regulation 1 God 1 Huntington's disease 1 IPO strategy 1 Indian rupee 1 K24 1 L2 1 L51 1 L82 1 L86 1 L88 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 News Feed algorithm 1 PROMO 1 SaaS 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 United States presidential election 1 Wal-Mart 1 access to knowledge movement 1 accessibility 1 accumbens 1 achieved status 1 action 1 action theory (psychology) 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 ad impressions 1 ad-skipping 1 addiction 1 addressable TV 1 admiration 1 adolescents 1 advertisers 1 advertising and media 1 advertising as information 1 advertising channel friction 1 advertising frequency 1 advertising tailoring 1 affect infusion 1 affective forecasting 1 affiliation (psychology) 1 age 1 agency theory 1 aggregate demand 1 aggregate demand models 1 algorithms numerical analysis 1 ambition 1 analytical work 1 apathy 1 app monetization 1 argument 1 arousal transport hypothesis 1 artificial intelligence 1 assimilation and contrast 1 asymmetric dominance 1 asymmetric information 1 attack ads 1 attitude sharing 1 attitude-behavior consistency 1 attitudes ambivalence 1 attraction 1 attraction effect 1 attribute 1 authenticity 1 automation 1 automation technology 1 aversion 1 avoidance (psychology) 1 banking industry 1 bargains 1 beauty 1 behavioral finance 1 behavioral targeting 1 belief 1 beliefs 1 bias 1 biased beliefs 1 big data 1 biosimilar agent 1 body composition 1 book sales & prices 1 borderlands 1 boundary value problems 1 brain 1 brand equity 1 brand evaluation 1 brand management 1 brand metrics 1 brand mobility 1 branding (marketing) 1 brands and branding 1 business 1 business development 1 business expansion 1 business networks 1 business research 1 business revenue 1 business training 1 carryover effects 1 casino gaming and gambling 1 casino hotels 1 categorical perception 1 chain stores 1 cheap talk 1 children 1 choice comparability 1 choice confidence 1 choice difficulty 1 choice overload 1 choice restriction 1 choice set size 1 choice-based conjoint analysis 1 choice-based conjoint survey 1 cigars 1 civil service 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 cognitive interference 1 cognitive psychology 1 collaborative decision-making 1 collections 1 collectors & collecting 1 comedy 1 commercial products 1 commission 1 commitment 1 communication & psychology 1 communication methodology 1 comparative studies 1 comparisons 1 compatibility 1 compensation 1 competent 1 competitions 1 competitive strategy 1 complements 1 comprehension 1 compromise effect 1 computational modeling 1 computer software 1 computer software industry 1 concreteness 1 conflict (psychology) 1 conflict management 1 conjoint analysis 1 consensus 1 conspicuous consumption 1 constraints 1 construal 1 construal level 1 construal level theory 1 consumer conviction 1 consumer credit 1 consumer deception 1 consumer finances 1 consumer fixed costs 1 consumer heterogeneity 1 consumer information 1 consumer intent modeling 1 consumer memory and advertising 1 consumer motivation 1 consumer package goods 1 consumer sophistication 1 consumer welfare 1 consumer well-being 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion 1 contagion (social psychology) 1 content analysis 1 content engineering 1 contest 1 contests 1 context dependence 1 contingent valuation 1 contract design 1 contracts 1 contrast effect 1 conversion funnel 1 corporate growth 1 corporate image 1 corporate profits 1 corporate social responsibility 1 cost effectiveness 1 cost estimates 1 counterfactual thinking 1 counterfactuals 1 counterfactuals (logic) 1 creative ability 1 crisis management 1 critical thinking 1 criticism 1 crowdfunding 1 culture -- psychological aspects 1 currency reform 1 customer journey mapping 1 customer loyalty 1 customer preferences 1 customer relations 1 customer relationship management 1 customer values 1 customization 1 cyber law 1 d72 1 debit cards 1 debt 1 deception 1 decision conflict 1 decision difficulty 1 decision order 1 deep learning 1 default effects 1 defaults 1 deferred decision 1 dehumanization 1 demand response 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 desired attitudes 1 developing economy 1 dice games 1 diet 1 diffusion of innovations 1 diffusion of innovations theory 1 digital distribution 1 digital media 1 digital music 1 digital technology 1 digitization 1 direct costing 1 direct e-marketing 1 direct vote 1 disaster response 1 discount/coupon 1 discrete & continuous games 1 discrete choice 1 discrete games 1 discrete-continuous demand 1 display advertising 1 dispute resolution 1 dissociation (psychology) 1 dominance 1 donation 1 drinking (physiology) 1 dynamic demand estimation 1 dynamic effects 1 dynamic games 1 dynamic random access memory 1 dynamic self-regulation 1 dynamic testing 1 dynamic-model 1 earning 1 earthquake disaster recovery 1 ease of retrieval 1 eating self-efficacy 1 econometrics 1 economic aspects of decision making 1 economic development 1 economic efficiency 1 economic equilibrium 1 economic psychology 1 economics of regulation 1 editing 1 effective frequency of advertising 1 effectiveness-performance 1 effort 1 electoral college 1 electricity 1 electronic cinema 1 email 1 emergency management 1 emotional conditioning 1 emotional response 1 emotions 1 empirical game 1 employees 1 endogeneity (econometrics) 1 endogenous group formation 1 energy 1 entertainment industry 1 entrepreneurial leadership 1 equilibrium analysis 1 estimation bias 1 evaluation methodology 1 everyday life 1 everyday low pricing 1 evidence 1 exercise 1 expectancy 1 expectations and experience 1 experienced diversity 1 experimental psychology 1 experimentation 1 extremeness aversion 1 extremity 1 facial affect recording 1 failure 1 failure (psychology) 1 fake news 1 false advertising 1 familiarity (Psychology) 1 feasibility 1 feedback effects 1 field-experiments 1 finance 1 financial accountability 1 financial bailouts 1 financial decision making 1 financial institutions 1 financial leverage 1 financial literacy 1 financial resources 1 fingerprinting 1 fintech 1 fintech acquisitions 1 first-mover advantage 1 food consumption 1 food habits & psychology 1 food labeling 1 forecasts 1 frames (social sciences) 1 framing effects 1 free-to-play games 1 freemium 1 frequency effects of advertising 1 functional magnetic resonance imaging 1 functional magnetic resource imaging 1 gamblers 1 gambling 1 gambling behavior 1 generosity 1 glycoproteins 1 go-to-market 1 goal attainment 1 goal framing 1 goal progress 1 goal structure 1 goal success 1 goals 1 goals and motivation 1 goodwill (commerce) 1 goodwill model 1 government benefits 1 greater good 1 groceries structural frame models 1 grocery industry 1 grocery shopping 1 group identification 1 group persuasion 1 growth 1 growth strategies 1 habit 1 health & psychology 1 health care reform 1 health education 1 health promotion 1 health self-care 1 hedonic and experiential consumption 1 hedonic coping behavior 1 hedonic damages 1 hedonistic consumption 1 helping behavior 1 heterogeneity 1 hierarchical Bayes methods 1 hierarchical Bayesian estimation 1 higher education 1 hiring 1 honesty 1 hospital quality control 1 hospitals 1 hot hand 1 house brands 1 human behavior 1 human information processing 1 human-as-machine representations 1 human-centered design 1 humor 1 hypothetical questions 1 identity (psychology) 1 idiosyncratic fit 1 image analysis 1 image recognition 1 imperfect information games 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 impression formation (psychology) 1 in-flight purchases 1 in-store marketing 1 inaction 1 incentive 1 incentives 1 individualism 1 individuals' preferences 1 indulgence 1 industrial concentration 1 industrial costs 1 industrial organization 1 industrial productivity 1 industrial publicity 1 industry studies: services: government Policy 1 inertia 1 influence tactics 1 information 1 information and internet services 1 information and knowledge 1 information avoidance 1 information economics 1 information resources 1 information resources management 1 information theory in economics 1 information transmission 1 information-seeking behavior 1 informative advertising 1 innovation adoption 1 installed-base effects 1 instrumental variables 1 insula 1 intent-based recommendation 1 intentions 1 internet sales 1 internet stores 1 internet traffic 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 intervention (social services) 1 intrapreneurship 1 inventory shortages 1 investments 1 involvement 1 job applications 1 journey/destination 1 judgements 1 judgment (psychology) 1 judgment and choice 1 jump processes 1 justification 1 kale 1 knowledge accumulation 1 knowledge transfer 1 l10 1 language & languages 1 large language models 1 latent class analysis (statistics) 1 lay belief 1 legal settlement 1 lifestyles 1 likes & dislikes 1 limited consideration 1 logos (symbols) 1 long-term effects of ads 1 longitudinal method 1 lose 1 love for variety 1 m37 1 machine 1 machine learning 1 management 1 management consulting 1 management consulting stories 1 management science 1 management science research 1 manipulation checks (research) 1 market design & structure (economics) 1 market positioning 1 market power 1 market repositioning 1 market segmentation 1 market timing 1 marketing communication 1 marketing models 1 marketing tactics 1 marketplaces 1 materialism 1 mathematical bounds 1 mathematical models of pricing 1 mathematical variables 1 meaning 1 media 1 media economics 1 mediation & conciliation services 1 medical care 1 medical quality control 1 memory interference 1 memory model 1 memory research 1 memory-based model 1 mental accounting 1 mental representation 1 mental simulation 1 metaanalysis 1 metacognition 1 metaphor 1 meta‐cognition and metacognitive experience 1 methods 1 microblogging 1 microblogs 1 mindset 1 mindsets 1 minority consumers 1 miraculin 1 misattribution 1 misinformation 1 misinformation consequences 1 mobile app development 1 mobile application 1 mobile big data 1 modality 1 model 1 model-based reasoning 1 moderation 1 moderator variables 1 modernization (social science) 1 monetization 1 money & psychology 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 mood 1 morality 1 motor movements 1 movie theatres 1 multialternative models 1 multiple equilibria 1 multiproduct firms 1 music & technology 1 music consumption 1 music websites 1 naivete 1 narratives 1 native advertising 1 natural experiment 1 natural foods 1 natural language processing 1 need 1 negative advertising 1 negativity bias 1 new products 1 non-compliance 1 nonrandom targeting 1 norms 1 nudges 1 number of alternatives 1 objective 1 old age 1 older consumers 1 oligopolies 1 omission 1 one-stop shopping 1 online comments 1 online commerce 1 online social networks 1 online streaming 1 open source 1 openness 1 operational definitions 1 opinion expression 1 optimal distinctiveness 1 optimal sequential search 1 organizational stories 1 organizational studies 1 outcome assessment (social services) 1 overhead costs 1 paid content 1 paid search 1 paid-search 1 pandemic 1 partisan identity 1 path data 1 path-tracking data 1 patient participation 1 patient preferences 1 paywall 1 performance 1 performance & psychology 1 personal belongings 1 personal finance 1 personal property 1 personalization 1 perspective (art) 1 perspective taking 1 persuasion knowledge 1 physical distribution of goods 1 physicians 1 physiological arousal 1 platform businesses 1 polarization (social sciences) 1 policy evaluation 1 political campaigns 1 political competition 1 political identity 1 political marketing 1 political polarization 1 political science research 1 portion size 1 position effects 1 positioning 1 positive psychology 1 positivity offset 1 possibility 1 potential 1 preference construction 1 preference elicitation 1 preference expression modalities 1 preference reversals 1 preference uncertainty 1 preferential choice 1 prefrontal cortex 1 presidential candidates 1 presidential election 1 press releases 1 prevention of obesity 1 preventive medicine 1 preventive treatment 1 price cutting 1 price discrimination 1 price promotion 1 price–quality tradeoffs 1 privacy policy 1 private label 1 probability theory 1 probits 1 problem solving research 1 process utility 1 procrastination 1 product acceptance 1 product demonstrations 1 product development 1 product differentiation 1 product management research 1 product placement 1 product positioning 1 product ratings 1 product returns 1 production management (manufacturing) 1 productivity 1 profitability 1 prominence 1 promotion threshold 1 promotional products 1 promotions 1 pronouns (grammar) 1 prosociality 1 prototypicality 1 psychographics 1 psychological conflict 1 psychological research 1 public health 1 public hospitals 1 purchase decisions 1 purchase likelihood 1 purchasing 1 quality 1 quantitative marketing 1 question (logic) 1 question-behavior effect 1 questions 1 questions & answers 1 radio frequency identification systems 1 randomization 1 randomized control trial 1 randomized controlled field experiment 1 randomized field experiment 1 randomized field experiments 1 ratings 1 real-time targeting 1 reference and choice 1 regression analysis 1 regression discontinuity 1 regret theory 1 regulatory compliance 1 regulatory policy 1 relationship 1 relative strength index (securities) 1 religion 1 religiosity 1 religious diversity 1 religious intolerance 1 repeat consumption delay 1 repeated advertising 1 replication (experimental design) 1 research 1 resistance 1 resource allocation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 restoration 1 retail industry 1 retail industry -- economic aspects 1 retail store management 1 retail therapy 1 retailing and atmospherics 1 retargeting 1 revenue model 1 reversals (accounting) 1 reversible jump algorithm 1 risk estimation and information processing 1 risk management in business 1 risk perception 1 risk tolerance 1 risk-taking behavior 1 risky behavior mitigation 1 robots 1 romantic crush 1 sabotage 1 sales force compensation 1 sales management 1 sales presentations 1 savings 1 scaling a global business 1 scepticism 1 science denial 1 search 1 search engine 1 selection 1 selection models 1 selective hypothesis testing 1 self concept 1 self discrepancy 1 self-affirmation 1 self-concept 1 self-congruence 1 self-efficacy 1 self-evaluation 1 self-expression 1 self-protection strategy 1 self-selection 1 selfcontrol 1 self‐protecting cognitions 1 semiconductor industry More