210 Stanford GSB Faculty Publications

189 Articles 14 Working Papers 7 Cases

22 Zakary Tormala 21 Baba Shiv 21 Szu-chi Huang 17 Jonathan Levav 15 Itamar Simonson 15 Jennifer Aaker 15 Sridhar Narayanan 14 Navdeep Sahni 14 S. Wheeler 10 Harikesh Nair 8 Stephan Seiler 8 Wesley Hartmann 6 Pedro Gardete 6 Yu Ding 5 V Srinivasan 4 Bart Bronnenberg 4 Monic Sun 4 Uzma Khan 3 Samuel Goldberg 3 Stephen Anderson-Macdonald 3 Yuyan Wang 2 Connor Diemand-Yauman 2 James Lattin 2 Naomi Bagdonas 2 Stephanie Tully 2 Yewon Kim 1 Ada Aka 1 David Montgomery 1 Kristin Laurin 1 Kwabena Donkor 1 Nicholas Bloom More

210 Marketing 1 Economics 1 Organizational Behavior

23 Journal of Consumer Research 22 Journal of Marketing Research 17 Marketing Science 15 Management Science 14 Journal of Consumer Psychology 13 Quantitative Marketing and Economics 12 Journal of Personality and Social Psychology 10 Psychological Science 7 Journal of Experimental Social Psychology 7 Journal of the Association for Consumer Research 4 Journal of Marketing 4 Marketing Letters 3 Organizational Behavior and Human Decision Processes 2 Emotion 2 Harvard Business Review 2 Journal of Behavioral Decision Making 2 Proceedings of the National Academy of Sciences 2 Scientific Reports 2 The American Economic Review 2 The Review of Economic Studies 1 American Economic Journal: Economic Policy 1 Annual Review of Psychology 1 Appetite 1 Applied Health Economics and Health Policy 1 California Management Review 1 Current Opinion in Psychology 1 International Journal of Research in Marketing 1 Journal of Business Ethics 1 Journal of Clinical and Translational Science 1 Journal of Experimental Psychology: Learning, Memory, and Cognition 1 Journal of Experimental Psychology: General 1 Journal of Mechanical Design 1 Journal of Research in Personality 1 London Business School Review 1 Long Range Planning 1 Motivation Science 1 Nature 1 PNAS Nexus 1 Pacific Economic Review 1 Personality and Social Psychology Bulletin 1 Personality and Social Psychology Review 1 Social Psychological and Personality Science 1 The Patient - Patient-Centered Outcomes Research 1 The Service Industries Journal More

35 consumer behavior 25 consumer preferences 20 marketing 19 advertising 19 decision making 15 persuasion 14 field experiments 13 attitudes 11 consumer psychology 11 persuasion (psychology) 11 psychology 10 consumers 8 choice (psychology) 8 goal (psychology) 8 internet advertising 8 social media 7 M31 7 consumer attitudes 7 motivation (psychology) 7 pricing 6 attitude change (psychology) 6 consumer goods 6 internet marketing 6 marketing research 6 prices 5 D12 5 advocacy 5 attitude (psychology) 5 attitude certainty 5 behavior 5 brand choice 5 consumer research 5 health 5 marketing strategy 5 online advertising 5 open data 5 open materials 5 preregistered 5 receptiveness 5 user-generated content 4 attitude change 4 attitude strength 4 branding 4 competition 4 context effects 4 customer satisfaction 4 digital advertising 4 economic competition 4 estimation theory 4 happiness 4 influencers 4 information processing 4 judgment 4 judgment and decision making 4 learning 4 motivation 4 prosocial behavior 4 sales 4 shopping 4 social influence 4 valuation 3 M37 3 achievement 3 advertising effectiveness 3 behavioral economics 3 brand name products 3 certainty 3 comparison (psychology) 3 consumer attitude research 3 consumer behavior research 3 consumer choice 3 consumer education 3 consumer engagement 3 consumer search 3 consumption (economics) 3 context effects (psychology) 3 decision making & psychology 3 decision theory 3 decision-making 3 digital goods 3 discount prices 3 discrete choice models 3 economics 3 elasticity (economics) 3 electronic commerce 3 emerging markets 3 empirical research 3 entrepreneurship 3 externalities 3 health behavior 3 homophily 3 homophily theory (communication) 3 influence 3 interpersonal communication 3 market structure 3 memory 3 modality 3 perceived risk 3 platforms 3 political advertising 3 price 3 privacy 3 product attributes 3 product information management 3 product quality 3 psychological ownership 3 public policy 3 recency effects 3 recommender systems 3 reputation 3 retail 3 search advertising 3 self-control 3 self-discrepancy 3 self-regulation 3 selling 3 sensory perception 3 social comparison 3 social networks 3 strategic planning 3 supermarkets 3 supply & demand 3 technology adoption 3 television advertising 3 time perception 3 uncertainty 3 value 3 variety 2 B2B channel 2 B2C channel marketing 2 C11 2 C25 2 C26 2 D03 2 D83 2 L81 2 L82 2 advertising campaigns 2 advertising content 2 advertising effects 2 ambivalence 2 analytic models 2 artificial intelligence 2 attitude sharing 2 aversion 2 behavioral decision theory 2 behavioral finance 2 belief & doubt 2 biased beliefs 2 brand identification 2 brand image 2 brands 2 business revenue 2 businesspeople 2 casinos 2 categorization (psychology) 2 causal effects 2 causal inference 2 choice 2 choice deferral 2 choice satisfaction 2 cognitive interference 2 commitment (psychology) 2 communication 2 compensation 2 competition (psychology) 2 complementarities 2 consensus (social sciences) 2 constraints 2 consumer preferences research 2 context dependence 2 contract design 2 contrast effect 2 control (psychology) 2 correlated unobservables 2 creative ability 2 crisis management 2 culture 2 customer relations 2 customer services 2 developing countries 2 digital media 2 digital technology 2 disclosure 2 drinking (physiology) 2 dynamics 2 e-commerce 2 earthquake disaster recovery 2 economic demand 2 electronic cinema 2 email marketing 2 emotion 2 endogeneity 2 expectation (psychology) 2 experience 2 experimental design 2 field experiment 2 field research 2 fintech 2 food habits & psychology 2 forecasting 2 frames (social sciences) 2 framing 2 framing effects 2 functional magnetic resonance imaging 2 game theory 2 goal pursuit 2 government policy 2 hedonic coping behavior 2 hedonic damages 2 higher education 2 hot hand 2 hypothesis 2 identity 2 imperfect information 2 income 2 industrial organization 2 information sharing 2 internet 2 intervention (social services) 2 judgment (psychology) 2 liking 2 longitudinal method 2 machine learning 2 market share 2 marketing & psychology 2 marketing management 2 memory interference 2 memory research 2 mobile 2 mobile app development 2 mobile big data 2 mobile operating systems 2 motor movements 2 movie theatres 2 multialternative models 2 natural experiment 2 need 2 online shopping 2 opinion expression 2 optimism 2 payment 2 performance evaluation 2 personality 2 perspective taking 2 polarization 2 politics 2 portion size 2 positioning (advertising) 2 preference elicitation 2 preferences 2 preferential choice 2 prefrontal cortex 2 presidential elections 2 price promotions 2 product management 2 product usage 2 pronouns (grammar) 2 psychological literature 2 purchase decisions 2 quality 2 quantitative marketing 2 randomization 2 randomized experiments 2 replication 2 resistance 2 restaurants 2 retail industry 2 risk 2 risk taking 2 sales promotion 2 satisfaction 2 search costs 2 search engines 2 self regulation 2 self-perception 2 self-protective behavior 2 sensory-specific satiety 2 similarity 2 social interaction 2 social perception 2 social ties 2 source perceptions 2 speech reveals 2 spoken 2 sports economics 2 standard deviations 2 statistical correlation 2 substitution 2 sustainability 2 target marketing 2 television 2 thoughtful mind 2 trade-offs 2 two-sided platforms 2 value congruence 2 well-being 2 willingness to pay 1 (performance) expectation 1 (psychology) 1 2000 1 2004 1 2016 1 A/B/n testing 1 ACT-R model 1 American Marketing Association 1 Bayesian analysis 1 Bayesian estimation 1 Bertrand supertraps 1 C31 1 C33 1 C35 1 C61 1 COVID-19 1 COVID-19 pandemic 1 D91 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 EDLP 1 ERP 1 EdgeRank 1 FMRI 1 Facebook 1 GAI 1 GDPR 1 General Data Protection Regulation 1 Gies College of Business 1 God 1 Huntington's disease 1 IPO strategy 1 Indian rupee 1 K24 1 L2 1 L51 1 L86 1 L88 1 LLM reasoning 1 LLM-generated explanations 1 M31 marketing 1 M37 advertising 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 News Feed algorithm 1 PROMO 1 Paul D. Converse Award 1 Republicans 1 SaaS 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Technology Acceptance Model 1 United States presidential election 1 University of Illinois 1 Wal-Mart 1 access to knowledge movement 1 accessibility 1 accumbens 1 achieved status 1 action 1 action theory (psychology) 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 ad impressions 1 ad-skipping 1 addiction 1 addressable TV 1 admiration 1 adolescents 1 advertisers 1 advertising and media 1 advertising as information 1 advertising channel friction 1 advertising frequency 1 advertising tailoring 1 aesthetics 1 affect infusion 1 affective forecasting 1 affiliation (psychology) 1 age 1 agency theory 1 aggregate demand 1 aggregate demand models 1 algorithms numerical analysis 1 ambition 1 analytical work 1 animation speed 1 apathy 1 app monetization 1 argument 1 arousal transport hypothesis 1 assimilation and contrast 1 asymmetric dominance 1 asymmetric information 1 attack ads 1 attitude extremity 1 attitude-behavior consistency 1 attitudes ambivalence 1 attraction 1 attraction effect 1 attribute 1 authenticity 1 authenticity (philosophy) 1 automation 1 automation technology 1 avoidance (psychology) 1 banking industry 1 bargains 1 beauty 1 behavioral research 1 behavioral targeting 1 belief 1 beliefs 1 bias 1 big data 1 biosimilar agent 1 body composition 1 book sales & prices 1 borderlands 1 boundary value problems 1 brain 1 brand equity 1 brand evaluation 1 brand management 1 brand metrics 1 brand mobility 1 branding (marketing) 1 brands and branding 1 business 1 business development 1 business expansion 1 business networks 1 business research 1 business schools 1 business training 1 candidate choice 1 carryover effects 1 casino gaming and gambling 1 casino hotels 1 categorical perception 1 chain stores 1 cheap talk 1 children 1 choice comparability 1 choice confidence 1 choice difficulty 1 choice overload 1 choice restriction 1 choice set size 1 choice-based conjoint analysis 1 choice-based conjoint survey 1 cigars 1 civil service 1 cognitive ability 1 cognitive consistency 1 cognitive dissonance 1 cognitive psychology 1 collaborative decision-making 1 collections 1 collectors & collecting 1 comedy 1 commercial products 1 commission 1 commitment 1 communication & psychology 1 communication methodology 1 comparative studies 1 comparisons 1 compassion 1 compatibility 1 competent 1 competitions 1 competitive strategy 1 complements 1 comprehension 1 compromise effect 1 computational modeling 1 computer software 1 computer software industry 1 concreteness 1 conflict (psychology) 1 conflict management 1 conjoint analysis 1 consensus 1 conspicuous consumption 1 constrained optimization 1 construal 1 construal level 1 construal level theory 1 consumer conviction 1 consumer credit 1 consumer deception 1 consumer finances 1 consumer fixed costs 1 consumer heterogeneity 1 consumer information 1 consumer intent modeling 1 consumer memory and advertising 1 consumer motivation 1 consumer package goods 1 consumer sophistication 1 consumer welfare 1 consumer well-being 1 consumers' reviews 1 consumption (economics) & psychology 1 contagion 1 contagion (social psychology) 1 content analysis 1 content engineering 1 contest 1 contests 1 contingent valuation 1 contracts 1 conversion funnel 1 corporate growth 1 corporate image 1 corporate profits 1 corporate social responsibility 1 cost effectiveness 1 cost estimates 1 counterfactual thinking 1 counterfactuals 1 counterfactuals (logic) 1 creative goods 1 critical thinking 1 criticism 1 crowdfunding 1 culture -- psychological aspects 1 currency reform 1 customer acquisition 1 customer experience 1 customer journey mapping 1 customer loyalty 1 customer preferences 1 customer relationship management 1 customer retention 1 customer values 1 customization 1 cyber law 1 d72 1 debit cards 1 debt 1 deception 1 decision conflict 1 decision difficulty 1 decision order 1 deep learning 1 default effects 1 defaults 1 deferred decision 1 dehumanization 1 demand response 1 democrats (United States) 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 desirability 1 desired attitudes 1 developing economy 1 dice games 1 diet 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 digital distribution 1 digital music 1 digitization 1 direct costing 1 direct e-marketing 1 direct vote 1 disaster response 1 discount/coupon 1 discrete & continuous games 1 discrete choice 1 discrete games 1 discrete-continuous demand 1 display advertising 1 dispute resolution 1 dissociation (psychology) 1 dominance 1 donation 1 dynamic demand estimation 1 dynamic effects 1 dynamic games 1 dynamic random access memory 1 dynamic self-regulation 1 dynamic testing 1 dynamic-model 1 earning 1 ease of retrieval 1 eating self-efficacy 1 econometrics 1 economic aspects of decision making 1 economic development 1 economic efficiency 1 economic equilibrium 1 economic psychology 1 economics of regulation 1 editing 1 effective frequency of advertising 1 effectiveness-performance 1 effort 1 elections 1 electoral college 1 electricity 1 email 1 emergency management 1 emotional conditioning 1 emotional response 1 emotions 1 empirical game 1 employees 1 endogeneity (econometrics) 1 endogenous group formation 1 energy 1 entertainment industry 1 entrepreneurial leadership 1 equilibrium 1 equilibrium analysis 1 estimation bias 1 evaluation methodology 1 everyday life 1 everyday low pricing 1 evidence 1 exercise 1 expectancy 1 expectations and experience 1 experienced diversity 1 experimental psychology 1 experimentation 1 extremeness aversion 1 extremity 1 facial affect recording 1 failure 1 failure (psychology) 1 fake news 1 false advertising 1 familiarity (Psychology) 1 family relations 1 feasibility 1 feedback effects 1 field-experiments 1 finance 1 financial accountability 1 financial bailouts 1 financial decision making 1 financial institutions 1 financial leverage 1 financial literacy 1 financial resources 1 fingerprinting 1 fintech acquisitions 1 first-mover advantage 1 food consumption 1 food labeling 1 food-delivery platform 1 forecasts 1 free-to-play games 1 freemium 1 frequency effects of advertising 1 friendship 1 functional magnetic resource imaging 1 gamblers 1 gambling 1 gambling behavior 1 generative artificial intelligence 1 generosity 1 glycoproteins 1 go-to-market 1 goal attainment 1 goal framing 1 goal progress 1 goal structure 1 goal success 1 goals 1 goals and motivation 1 goodwill (commerce) 1 goodwill model 1 government benefits 1 greater good 1 groceries structural frame models 1 grocery industry 1 grocery shopping 1 group identification 1 group persuasion 1 growth 1 growth strategies 1 habit 1 health & psychology 1 health care reform 1 health education 1 health promotion 1 health self-care 1 hedonic and experiential consumption 1 hedonistic consumption 1 helping behavior 1 heterogeneity 1 hierarchical Bayes methods 1 hierarchical Bayesian estimation 1 hiring 1 honesty 1 hospital quality control 1 hospitals 1 house brands 1 human behavior 1 human information processing 1 human-as-machine representations 1 human-centered design 1 humor 1 hypothetical questions 1 identity (psychology) 1 identity relevance 1 idiosyncratic fit 1 image analysis 1 image recognition 1 imperfect information games 1 implicit attitudes 1 implicit theories 1 implicit theories research 1 impression formation (psychology) 1 impression management 1 in-flight purchases 1 in-store marketing 1 inaction 1 incentive 1 incentives 1 individualism 1 individuals' preferences 1 indulgence 1 industrial concentration 1 industrial costs 1 industrial productivity 1 industrial publicity 1 industry studies: services: government Policy 1 inertia 1 influence tactics 1 influencer marketing 1 information 1 information and internet services 1 information and knowledge 1 information avoidance 1 information economics 1 information resources 1 information resources management 1 information theory in economics 1 information transmission 1 information-seeking behavior 1 informative advertising 1 innovation adoption 1 installed-base effects 1 instrumental variables 1 insula 1 intent-based recommendation 1 intentions 1 internet sales 1 internet stores 1 internet traffic 1 interpersonal relations 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 intrapreneurship 1 inventory shortages 1 investments 1 involvement 1 job applications 1 journey/destination 1 judgements 1 judgment and choice 1 jump processes 1 justification 1 kale 1 kinesthetic 1 knowledge accumulation 1 knowledge transfer 1 l10 1 language & languages 1 large language models 1 latent class analysis (statistics) 1 lay belief 1 legal settlement 1 lifestyles 1 likes & dislikes 1 limited consideration 1 logos (symbols) 1 long-term effects of ads 1 lose 1 love for variety 1 m37 1 machine 1 management 1 management consulting 1 management consulting stories 1 management science 1 management science research 1 manipulation checks (research) 1 market design & structure (economics) 1 market positioning 1 market power 1 market repositioning 1 market segmentation 1 market timing 1 marketing communication 1 marketing models 1 marketing tactics 1 marketplaces 1 materialism 1 mathematical bounds 1 mathematical models of pricing 1 mathematical variables 1 meaning 1 media 1 media economics 1 mediation & conciliation services 1 medical care 1 medical quality control 1 memory model 1 memory-based model 1 mental accounting 1 mental representation 1 mental simulation 1 metaanalysis 1 metacognition 1 metaphor 1 meta‐cognition and metacognitive experience 1 methods 1 microblogging 1 microblogs 1 mindfulness 1 mindset 1 mindsets 1 minority consumers 1 miraculin 1 misattribution 1 misinformation 1 misinformation consequences 1 mobile app 1 mobile application 1 mobile apps 1 mobile marketing 1 model 1 model-based reasoning 1 moderation 1 moderator variables 1 modernization (social science) 1 monetization 1 money & psychology 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 mood 1 morality 1 multi-objective optimization 1 multi-sided marketplace 1 multiple equilibria 1 multiproduct firms 1 music & technology 1 music consumption 1 music websites 1 naivete 1 narratives 1 native advertising 1 natural foods 1 natural language processing 1 negative advertising 1 negativity bias 1 new products 1 non-compliance 1 nonrandom targeting 1 norms 1 nudges 1 number of alternatives 1 objective 1 old age 1 older consumers 1 oligopolies 1 omission 1 omnichannel 1 one-stop shopping 1 online comments 1 online commerce 1 online social networks 1 online streaming 1 open source 1 openness 1 operational definitions 1 optimal distinctiveness 1 optimal sequential search 1 organizational stories 1 organizational studies 1 outcome assessment (social services) 1 overhead costs 1 paid content 1 paid search 1 paid-search 1 pandemic 1 partisan identity 1 path data 1 path-tracking data 1 patient participation 1 patient preferences 1 paywall 1 perceived arousal 1 perceived competence 1 perceived waiting time 1 performance 1 performance & psychology 1 personal belongings 1 personal finance 1 personal property 1 personalization 1 perspective (art) 1 persuasion knowledge 1 physical distribution of goods 1 physicians 1 physiological arousal 1 platform businesses 1 polarization (social sciences) 1 policy evaluation 1 political campaigns 1 political candidates 1 political competition 1 political identity 1 political marketing 1 political polarization 1 political science research 1 position effects 1 positioning 1 positive psychology 1 positivity offset 1 possibility 1 potential 1 preference construction 1 preference expression modalities 1 preference reversals 1 preference uncertainty 1 presidential candidates 1 presidential election 1 press releases 1 prevention of obesity 1 preventive medicine 1 preventive treatment 1 price cutting 1 price discrimination 1 price promotion 1 price–quality tradeoffs 1 privacy policy 1 private label 1 probability theory 1 probits 1 problem solving research 1 process utility 1 procrastination 1 product acceptance 1 product demonstrations 1 product development 1 product differentiation 1 product failure 1 product launch 1 product management research 1 product placement 1 product positioning 1 product ratings 1 product returns 1 production management (manufacturing) 1 productivity 1 profitability 1 prominence 1 promotion threshold 1 promotional products 1 promotions 1 prosociality 1 prototypicality 1 psychographics 1 psychological conflict 1 psychological research 1 public health 1 public hospitals 1 purchase likelihood 1 purchasing 1 quantitative research 1 question (logic) 1 question-behavior effect 1 questions 1 questions & answers 1 radio frequency identification systems 1 randomized control trial 1 randomized controlled field experiment 1 randomized field experiment 1 randomized field experiments 1 ratings 1 real-time targeting 1 reference and choice 1 regression analysis 1 regression discontinuity 1 regret theory 1 regulatory compliance More