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Showing 151 - 175 of 186 Records

Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
- GSB Authors: Jonathan Levav
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Beating the Market: The Allure of Unintended Value
- GSB Authors: Itamar Simonson
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Does Liking or Wanting Determine Repeat Consumption Delay?
- GSB Authors: Baba Shiv
- Date: 2013-10-05
- Publication Type: Articles
- Publication: Appetite

Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
- GSB Authors: Zakary Tormala
- Date: 2013-09-13
- Publication Type: Articles
- Publication: Social Psychological and Personality Science

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Conundra and Progress: Research on Entry Order and Performance
- GSB Authors: David Montgomery
- Date: 2013-07-26
- Publication Type: Articles
- Publication: Long Range Planning

The Malleable Influence of Social Consensus on Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-15
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-13
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science

Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- GSB Authors: Sridhar Narayanan | Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Management Science

Repositioning Dynamics and Pricing Strategy
- GSB Authors: Harikesh Nair
- Date: 2012-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science

Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
- GSB Authors: Baba Shiv
- Date: 2012-10-30
- Publication Type: Articles
- Publication: Journal of Consumer Research

Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
- GSB Authors: Itamar Simonson
- Date: 2012-10-12
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Bayesian Estimation of Discrete Games of Complete Information
- GSB Authors: Sridhar Narayanan
- Date: 2012-10-10
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics

Informal Payments in Developing Countries' Public Health Sectors
- GSB Authors: Monic Sun
- Date: 2012-10-10
- Publication Type: Articles
- Publication: Pacific Economic Review

The Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2012-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

The Impact of Search Costs on Consumer Behavior: A Dynamic Approach
- GSB Authors: Stephan Seiler
- Date: 2012-09-12
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics

Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science

A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters

We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
- GSB Authors: S. Wheeler
- Date: 2012-03-09
- Publication Type: Articles
- Publication: Journal of Consumer Research

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
- GSB Authors: Jennifer Aaker
- Date: 2012-03-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research