Collections
Gallery
Gallery

List View

Showing 1 - 15 of 15 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Cross-Channel Effects of Failure in a Retailer's Mobile App
Cross-Channel Effects of Failure in a Retailer's Mobile App
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-05-02
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
  • GSB Authors: Sridhar Narayanan
  • Date: 2025-01-03
  • Publication Type: Working Papers
Miniature of Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-12-01
  • Publication Type: Working Papers
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2B and B2C Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-02-02
  • Publication Type: Working Papers
Miniature of Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-12-01
  • Publication Type: Working Papers
Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-11-01
  • Publication Type: Working Papers
Miniature of Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-01-01
  • Publication Type: Working Papers
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Bayesian Estimation of Discrete Games of Complete Information
Bayesian Estimation of Discrete Games of Complete Information
  • GSB Authors: Sridhar Narayanan
  • Date: 2012-10-10
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of An Empirical Analysis of Individual Level Casino Gambling Behavior
An Empirical Analysis of Individual Level Casino Gambling Behavior
  • GSB Authors: Sridhar Narayanan
  • Date: 2011-08-17
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Active filters
GSB Authors: Sridhar Narayanan   Remove all  

15 Marketing

3 retail 2 B2B channel 2 B2C channel marketing 2 C11 2 M31 2 advertising 2 behavioral economics 2 behavioral finance 2 biased beliefs 2 causal effects 2 consumer preferences 2 digital advertising 2 empirical research 2 field experiments 2 fintech 2 hot hand 2 internet advertising 2 judgment and decision making 2 quantitative marketing 2 retail industry 2 sales 2 sports economics 2 technology adoption 2 two-sided platforms 1 Bayesian analysis 1 Bayesian estimation 1 C31 1 C33 1 C35 1 D03 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 Technology Acceptance Model 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 addiction 1 advertising channel friction 1 advertising effectiveness 1 advertising effects 1 branding 1 business revenue 1 casino gaming and gambling 1 casinos 1 chain stores 1 complementarities 1 computer software industry 1 consumer behavior 1 consumer search 1 consumers 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 correlated unobservables 1 difference-in-differences 1 diffusion of innovations 1 diffusion of innovations theory 1 digital goods 1 discrete & continuous games 1 discrete games 1 economic equilibrium 1 effective frequency of advertising 1 elasticity (economics) 1 electronic commerce 1 emerging markets 1 estimation theory 1 field research 1 frequency effects of advertising 1 gamblers 1 gambling 1 gambling behavior 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 image analysis 1 image recognition 1 industrial publicity 1 installed-base effects 1 internet marketing 1 jump processes 1 logos (symbols) 1 market timing 1 marketing 1 mathematical variables 1 mobile app 1 mobile apps 1 mobile marketing 1 moderator variables 1 modernization (social science) 1 multiple equilibria 1 multiproduct firms 1 natural experiment 1 omnichannel 1 online advertising 1 online shopping 1 position effects 1 prices 1 product failure 1 product management 1 product usage 1 randomized controlled field experiment 1 randomized field experiment 1 regression analysis 1 regression discontinuity 1 retailing 1 retargeting 1 reversible jump algorithm 1 search advertising 1 selection models 1 selling 1 service failure 1 slots 1 small firm growth 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social networks 1 subscription goods 1 targeted advertising 1 technology transfer 1 temporal patterns 1 transfer learning 1 user-generated content