Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 4 of 4 Records

Miniature of Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

GSB Authors: Yu Ding
Date: 2025-03-13
Publication Type: Articles
Publication: Journal of Marketing

Miniature of Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

GSB Authors: Szu-chi Huang
Date: 2020-11-03
Publication Type: Articles
Publication: Journal of Marketing

Miniature of Inefficiencies in Digital Advertising Markets

Inefficiencies in Digital Advertising Markets

GSB Authors: Sridhar Narayanan
Date: 2020-04-22
Publication Type: Articles
Publication: Journal of Marketing

Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

GSB Authors: Itamar Simonson
Date: 2014-11-01
Publication Type: Articles
Publication: Journal of Marketing