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Creating a Beautiful Life
- GSB Authors: Jennifer Aaker
- Date: 2024-10-01
- Publication Type: Articles
- Publication: Marketing Letters
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
Consumer Substitution Decisions: An Integrative Framework
- GSB Authors: Uzma Khan
- Date: 2014-06-12
- Publication Type: Articles
- Publication: Marketing Letters
A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters