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Hubspot in 2025: Inspiring SMBs from the Internet Age to the AI Era
- GSB Authors: Raj Joshi | Robert Burgelman
- Date: 2025-03-17
- Publication Type: Cases

Adobe in 2023: Transforming Marketing Through Digital Experience
- GSB Authors: Raj Joshi | Robert Burgelman
- Date: 2024-02-20
- Publication Type: Cases

Celonis: Expanding Sales into the U.s.
- GSB Authors: James Lattin
- Date: 2023-05-01
- Publication Type: Cases