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Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Losing More Than Money: Organizations' Prosocial Actions Appear Less Authentic When Their Resources Are Declining

Losing More Than Money: Organizations' Prosocial Actions Appear Less Authentic When Their Resources Are Declining

GSB Authors: Jeffrey Pfeffer
Date: 2020-10-15
Publication Type: Articles
Publication: Journal of Business Ethics

Miniature of Losing More Than Money: Organizations' Prosocial Actions Appear Less Authentic When Their Resources Are Declining

Losing More Than Money: Organizations' Prosocial Actions Appear Less Authentic When Their Resources Are Declining

GSB Authors: Jeffrey Pfeffer
Date: 2020-10-15
Publication Type: Articles
Publication: Journal of Business Ethics

Miniature of Donn, Vic and Tiki Bar Authenticity

Donn, Vic and Tiki Bar Authenticity

GSB Authors: Glenn Carroll
Date: 2018-04-27
Publication Type: Articles
Publication: Consumption, Markets and Culture