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Miniature of Trade-Offs in Choice

Trade-Offs in Choice

GSB Authors: Itamar Simonson
Date: 2020-09-08
Publication Type: Articles
Publication: Annual Review of Psychology

Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

GSB Authors: Itamar Simonson
Date: 2020-07-24
Publication Type: Articles
Publication: Journal of Consumer Psychology