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Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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