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Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
  • GSB Authors: Jennifer Aaker
  • Date: 2012-03-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
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