Collections
Gallery
Gallery

List View

Showing 1 - 3 of 3 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumer Substitution Decisions: An Integrative Framework
Consumer Substitution Decisions: An Integrative Framework
  • GSB Authors: Uzma Khan
  • Date: 2014-06-12
  • Publication Type: Articles
  • Publication: Marketing Letters
Active filters
Keywords: consumer choice   Remove all  

3 Articles

3 Marketing