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Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
- GSB Authors: Pedro Gardete
- Date: 2018-10-04
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science