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Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
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