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Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
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2 Articles

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2 Marketing